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Vestorly Marketing Platform Now Offering Complimentary Morningstar.com® Editorial Content
By: PR Newswire
Apr. 21, 2017 08:07 AM
NEW YORK, April 21, 2017 /PRNewswire/ -- Vestorly Inc., the leading content marketing technology for financial services, today announced a unique agreement with Morningstar, Inc.'s website for individual investors, Morningstar.com®. This agreement enables all Vestorly users to share Morningstar.com content, including articles and videos, with clients and prospects.
The product will integrate editorial content developed by Morningstar with Vestorly's content marketing platform, enabling more useful client communication and more efficient lead generation.
"In the past, if an advisor wanted to share a high-quality article with a client, he'd have to find and send an article manually," said Justin Wisz, CEO, Vestorly. "This puts an end to that manual process. Vestorly A.I. will find and share the Morningstar.com content clients are likely to read, and allow those clients to read the content without any ads. We've seen advisors use features like this to open valuable conversations with clients, uncover timely opportunities, initiate relationships with prospects, and close new business."
As part of a pilot program for Morningstar clients, New Capital Management implemented a digital communication strategy with Vestorly. "Our goal is be known for our expertise so that more people will recognize us, follow us, and share our communication. Vestorly enables this goal by implementing better communications practices. We've improved the quality of posts and emails and now share timely, relevant content on a consistent schedule. The agreement between Morningstar and Vestorly makes our goal even more attainable, allowing us to share trusted and recognized Morningstar.com editorial content in the highest quality way," said Catherine Bahr, Director of Client Services & Communications, New Capital Management.
About Vestorly Inc.
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/vestorly-marketing-platform-now-offering-complimentary-morningstarcom-editorial-content-300443327.html
SOURCE Vestorly Inc.
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