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How Cloud Enables #DigitalTransformation | @CloudExpo #AI #DigitalMarketing
Businesses worldwide are going digital to deliver compelling experiences to customers
By: Janakiram MSV
Jul. 30, 2017 06:45 PM
How Cloud Enables Digital Transformation for Small and Medium Businesses
Whether you are an owner of a thriving small business or a decision maker at an established enterprise, you cannot ignore digital technology. Businesses worldwide are going digital to deliver compelling experiences to customers, which is becoming a key differentiating factor.
The rise of social and mobile have increased the discoverability of businesses. Consumers are turning to social media to find the right product and retailers based on recommendations and reviews from their friends. Before embracing social media, it is important for businesses to have a visible online presence. Having a website is the first step towards adopting the digital transformation strategy. It becomes the focal point for establishing a strong online presence, which will be amplified through search engine optimization, digital ads, and social media engagement.
As a small and medium business owner, you should invest in a domain name that is representative of your company. There are many tips for buying the right domain for your company. Once you block the domain, then comes the most challenging part of going online – web hosting.
Traditionally, technology-savvy entrepreneurs chose a web hosting platform for publishing their corporate website. But with the emergence of cloud computing, there are cheaper and efficient alternatives available.
Cloud companies such as DigitalOcean and Packet are designed for developers and startups. DigitalOcean is a young New York-based cloud computing company that offers best of the both worlds – web hosting and cloud. Linode is another provider specializing in Virtual Private Servers (VPS), that offer dedicated virtual machines to developers. Even those businesses with no dedicated technology teams can quickly get started with DigitalOcean and Linode.
Let’s understand how these emerging cloud computing platforms are better than traditional web hosting companies.
Web hosting doesn’t offer the level of flexibility that businesses need to stay current. With fixed plans, templates, and content management systems, there is a limited choice for customers.
Cloud platforms such as DigitalOcean deliver a broad range of options to customers. They can choose from a variety of content management systems, templates, frameworks, widgets, and themes. For developers, the cloud offers the choice of operating systems, languages, runtimes, libraries, and frameworks. It is easy for businesses to test a variety of options before finalizing the best combination that is aligned with the customer expectations.
Many of the contemporary cloud platform vendors offer pre-configured virtual servers that come with popular web applications such as WordPress, Drupal, and Joomla. Customers can launch with them a few clicks, and customize them to meet their requirements.
When targeting global customers, it is important to localize and customize your website for the potential regions. Your website should be accessible and responsive to the customers. Web hosting companies do not offer the flexibility of hosting your website in the region of your choice. That increases the latency which slows down the web site performance, which negatively impacts the customer experience.
Cloud providers have a global footprint. DigitalOcean has over 12 datacenters across three continents, which delivers the best possible performance for websites and applications accessed from these locations. Other cloud vendors such as AWS, Google, IBM, and Microsoft have multiple datacenters in North America, Europe, Asia Pacific and Japan. Businesses can create a web site and easily customize it for each location. This ensures consistent look and feel of the website across all the locations.
While being flexible, cloud also gives enough control to customers. For those who prefer taking the driver’s seat, the cloud provides root access to the servers. This capability brings ultimate control to the administrators and developers.
When your business grows, you would want to expand your digital presence. DigitalOcean provides an easy upgrade path to your servers. You can start small and gradually increase your investment.
Features such as scheduled backups and snapshots ensure that your online assets are always available. Most of the cloud offerings come with a service level agreement (SLA) of 99.99% which guarantees the availability of the network, power, and server availability.
If you engage a third-party agency for designing, developing, and deploying your web application, the Teams feature of DigitalOcean provides the right level of collaboration to you. With this feature, you can invite and manage users, ensure security with two-factor authentication, and control your resource spend with centralized billing.
If you have decided to go online to embrace digital transformation, it’s time for you to consider cloud instead of a traditional web hosting provider. Cloud computing will make you future proof while delivering many benefits that result in better return on investment from your digital strategy.
@DevOpsSummit at Cloud Expo taking place June 6-8, 2017, at Javits Center, New York City, and is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DevOps at Cloud Expo / @ThingsExpo 2017 New York
DevOps at Cloud Expo / @ThingsExpo 2017 Silicon Valley
Download Show Prospectus ▸ Here
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
@DevOpsSummit will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of @DevOpsSummit will benefit from unmatched branding, profile building and lead generation opportunities through:
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
The World's Largest "Cloud Digital Transformation" Event
@CloudExpo / @ThingsExpo 2017 New York
@CloudExpo / @ThingsExpo 2017 Silicon Valley
Full Conference Registration Gold Pass and Exhibit Hall ▸ Here
Register For @CloudExpo ▸ Here via EventBrite
Register For @ThingsExpo ▸ Here via EventBrite
Register For @DevOpsSummit ▸ Here via EventBrite
Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Track 1. FinTech
Delegates to Cloud Expo / @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join Cloud Expo / @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.
Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!
Accordingly, attendees at the upcoming 20th Cloud Expo / @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.
FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.
More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.
The upcoming 20th International @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.
Submit your speaking proposal today! ▸ Here
Our Top 100 Sponsors and the Leading "Digital Transformation" Companies
(ISC)2, 24Notion (Bronze Sponsor), 910Telecom, Accelertite (Gold Sponsor), Addteq, Adobe (Bronze Sponsor), Aeroybyte, Alert Logic, Anexia, AppNeta, Avere Systems, BMC Software (Silver Sponsor), Bsquare Corporation (Silver Sponsor), BZ Media (Media Sponsor), Catchpoint Systems (Silver Sponsor), CDS Global Cloud, Cemware, Chetu Inc., China Unicom, Cloud Raxak, CloudBerry (Media Sponsor), Cloudbric, Coalfire Systems, CollabNet, Inc. (Silver Sponsor), Column Technologies, Commvault (Bronze Sponsor), Connect2.me, ContentMX (Bronze Sponsor), CrowdReviews (Media Sponsor) CyberTrend (Media Sponsor), DataCenterDynamics (Media Sponsor), Delaplex, DICE (Bronze Sponsor), EastBanc Technologies, eCube Systems, Embotics, Enzu Inc., Ericsson (Gold Sponsor), FalconStor, Formation Data Systems, Fusion, Hanu Software, HGST, Inc. (Bronze Sponsor), Hitrons Solutions, IBM BlueBox, IBM Bluemix, IBM Cloud (Platinum Sponsor), IBM Cloud Data Services/Cloudant (Platinum Sponsor), IBM DevOps (Platinum Sponsor), iDevices, Industrial Internet of Things Consortium (Association Sponsor), Impinger Technologies, Interface Masters, Intel (Keynote Sponsor), Interoute (Bronze Sponsor), IQP Corporation, Isomorphic Software, Japan IoT Consortium, Kintone Corporation (Bronze Sponsor), LeaseWeb USA, LinearHub, MangoApps, MathFreeOn, Men & Mice, MobiDev, New Relic, Inc. (Bronze Sponsor), New York Times, Niagara Networks, Numerex, NVIDIA Corporation (AI Session Sponsor), Object Management Group (Association Sponsor), On The Avenue Marketing, Oracle MySQL, Peak10, Inc., Penta Security, Plasma Corporation, Pulzze Systems, Pythian (Bronze Sponsor), Cosmos, RackN, ReadyTalk (Silver Sponsor), Roma Software, Roundee.io, Secure Channels Inc., SD Times (Media Sponsor), SoftLayer (Platinum Sponsor), SoftNet Solutions, Solinea Inc., SpeedyCloud, SSLGURU LLC, StarNet, Stratoscale, Streamliner, SuperAdmins, TechTarget (Media Sponsor), TelecomReseller (Media Sponsor), Tintri (Welcome Reception Sponsor), TMCnet (Media Sponsor), Transparent Cloud Computing Consortium, Veeam, Venafi, Violin Memory, VAI Software, Zerto
About SYS-CON Media & Events
Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.
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