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What does word-of-mouth marketing look like online?
By: Larry Alton
Mar. 22, 2017 02:59 PM
Mastering Word-of-Mouth Marketing in the Digital Age
In 2017, word-of-mouth marketing will be a lucrative strategy and should allow small businesses and startups to carve out powerful niches in a marketplace that's noisier than ever.
When was the last time you paused to consider the noise on the internet? If you really take a look, it’s astonishing.
Data shows that every single day, 500 million tweets are sent out, 4 million hours of content is uploaded to YouTube, and 205 billion emails are sent. On top of that, roughly 3 million Facebook posts are shared every single minute. Then you have to consider that millions of new blog posts are published on a weekly basis.
In other words, the internet is anything but quiet. It’s loud – obnoxiously loud. For brands that want to stand out, the challenge of getting noticed is becoming more and more difficult.
Three Tips for Enhancing Word-of-Mouth Marketing
Well, we do the same thing online. When social networking feeds and search engines are filled to the brim, users seek out people, brands, and sources that they trust.
In order to capitalize on the way in which people make sense of a noisy marketplace, it’s smart for marketers to consider investing in word-of-mouth techniques.
1. Excel at Service
“Word-of-mouth advertising is worth more than any exposure you could ever buy, and in the digital age, it’s faster and more effective to boot,” marketer Eric Siu says. “Uber actively targeted the tech community in San Francisco in the early days, knowing that they would share their experiences both off and online. By providing consistently exceptional service since then, they’ve made it easy for users to spread the word for them.”
2. Identify and Target Influencers
3. Incentivize Word-of-Mouth
“You can do this by simply providing an incentive for your customers to talk about your products,” marketer Zack Fagan suggests. “Offer a discount to people who leave reviews or give coupons to people who write a longer review for your blog. There’s nothing wrong with a little bribery to get things rolling.”
Never Stop Evolving
In 2017, word-of-mouth marketing will be a lucrative strategy and should allow small businesses and startups to carve out powerful niches in a marketplace that’s noisier than ever. How will you respond?
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