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Uncoordinated Data | @CloudExpo #BigData #Analytics
Is uncoordinated data putting your business in hot water?
By: Larry Alton
Mar. 15, 2017 01:00 PM
Have you ever wondered how massive corporations achieve high levels of success and seem to be perfectly organized from the inside out? That’s because they have systems and structures in place to constantly analyze performance data so they can create adjustments or solutions when part of the system fails. In other words, all their gears are going in the same direction.
If you want to play in the realm of high achievers, you need to coordinate your data from the ground up. Here are two of the biggest ways uncoordinated data could be undermining the foundation of your business and how you can prevent it:
1. Email marketing campaigns
As an example, if you’re using Infusionsoft to create and deliver your email marketing campaigns, you’re working with multiple complex components inside of your strategy. Components like writing copy, formatting emails, creating tags, assigning tags, tracking clicks, merging duplicate contacts, and programming conditional actions to make it all work.
Document your strategy
If you have multiple people accessing and editing the same aspects of your campaign, it’s imperative that you create and document a strategy for making updates. For example, assigning one person to format the emails will ensure they’re always consistent. And assigning one person the task of programming the links, actions, and tags for each email will maintain the integrity of the whole campaign.
Coordinate copy through real time updates
Coordinate contact segmenting
If a duplicate tag is created and applied only to a small group of new contacts, they won’t be dropped into the existing email sequence that starts when the original tag is applied. And, if a tag associated with an action gets deleted, you’ll end up with a bunch of unsegmented leads with no clue where they came from.
To coordinate your segmenting efforts, it’s best to have a strategy where a single person oversees all tag creations, edits, and deletions. This doesn’t mean other people can’t get new tags created through a request, but when one person is in charge of the execution, you won’t end up with broken actions and lost leads.
2. Performance data spread out in various files
The importance of organized systems and processes can’t be stressed enough. Organizational processes are what drive your business forward through all types of terrain. And reliability-centered maintenance (RCM) is one of the most important processes you could ever use.
RCM is a process that ensures your systems are functioning in order to meet your current needs. It’s a process that improves your effectiveness as a company, decreases your level of risk, and increases your cost effectiveness. This can include assessing the functionality of teams, industrial machines, and even software.
You need more than data management
What RCM looks like
These questions combine to form reliability-centered maintenance.
Don’t wait to start coordinating your data
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