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Mobile App Monitoring Best Practices | @DevOpsSummit #APM #Monitoring
An app could be technically operating, but that doesn’t mean it’s operating in a way that’s satisfactory to a user
By: Jyoti Bansal
Feb. 22, 2017 04:15 PM
Mobile App Monitoring Best Practices
For many companies, and up until about just five years ago, the only metrics for how well a mobile app performed were network call errors and whether it crashed or not.
But those times are long behind us, as there’s nothing simple about today’s mobile apps. Issues are harder to find and fix than ever. Your app developers and quality engineers do testing before releasing the app to an app store. They go through all the common paths to find any issues or errors. But even with all this searching, it can still be difficult to find the source of an issue.
Technical complexity isn’t the only thing that’s exploded over the last five years — user expectations have become more complex as well. Mobile app crashes and network issues aren’t the only things that could result in what could be classified as a bad user experience.
An app could be technically operating, but that doesn’t mean it’s operating in a way that’s satisfactory to a user. Expectations have grown exponentially — primarily because the bar has been set so high. Users compare every app experience to some of the top players in the app store, like Facebook, Gmail, or Instagram, amongst others.
These extreme expectations go hand in hand with mobile apps because a good chunk of their business comes from organic user growth. About 30-50% of a mobile app’s users find the app by fiddling around in app stores like Google Play and Apple iTunes, or through advertisements. Unlike websites, mobile apps must be downloaded from app stores, and the app rating is displayed right at the top. This means that your business will lose out in mobile customer acquisition if you don’t have good ratings, regardless of how good your marketing strategy is. And obviously, good ratings come from satisfying user expectations.
To drill down a bit, here’s what a user is expecting from your mobile app, in addition to it being stable and error free.
During AppSphere 2016, I presented the following six best practices for mobile app monitoring with the goal of better meeting user expectations.
These best practices should lead you to view your application through the right lens and help you keep up with user expectations.
The post Mobile App Monitoring Best Practices appeared first on Application Performance Monitoring Blog | AppDynamics.
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