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eTrigue Makes Marketing Automation Campaigns Jump
New flexibility expedites communication with hard-to-reach prospects and customers
By: PR Newswire
Sep. 13, 2016 08:40 AM
SAN JOSE, Calif., Sept. 13, 2016 /PRNewswire/ -- eTrigue® Corporation (www.eTrigue.com), the ease-of-use leader in cloud-based marketing automation, announced novel marketing automation capabilities designed to meet the challenges of marketing to tough-to-reach prospects and customers. eTrigue DemandCenter now includes highly flexible Jump action logic that enables marketers to build multi-directional campaigns by using the drag and drop campaign builder. Prospects may be sent to any step, and repeat steps within a campaign, based on actions a prospect has taken, not taken, or based on a value in any field in the prospect's record.
This new Jump action complements the existing GoTo campaign action and is used in prospect and customer campaigns to repeat steps or skip steps based on prospect actions. Campaign steps may be repeated without the need to build additional campaigns. For example, prospect participation in subscription renewal and birthday greeting campaigns maybe repeated year after year. This allows marketing automation administrators to build simple campaigns that allow sophisticated actions to be accomplished on a programmatic basis.
"The jump action saves me tons of time by not having to repeat sections in my campaign and simplifies building my campaign flows," said Geordie Helm at MicroSurvey. "I really love the control it gives me."
eTrigue DemandCenter now includes granular "minutes ago" campaign action trigger timing, joining timing that waits to send messages on specific working days and times so that messages are sent at optimal times. Automated campaign landing page availability and page redirection is also included as part of the release. This ensures that appropriate page content is available in a campaign by enabling landing pages to be retired and redirected automatically.
"We continuously improve eTrigue DemandCenter marketing automation to bring more advanced capabilities to our customers," said Jim Meyer, vice president and general manager at eTrigue. "Our campaign engine and campaign builder remain easy to understand and manage, while still enabling very sophisticated campaign actions and logic."
About eTrigue Corporation
eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs quickly. For more information please visit www.etrigue.com or call 1-800-858-8500.
eTrigue, DemandCenter, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/etrigue-makes-marketing-automation-campaigns-jump-300326823.html
SOURCE eTrigue Corporation
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