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SalesFUSION Marketing Automation Software Delivers Tighter CRM Integration
New Tools Help Midsize and Large Enterprises Better Integrate Sales and Marketing Activities to Nurture Prospects and Grow Revenues
By: Marketwired .
May. 7, 2013 07:30 AM
ATLANTA, GA -- (Marketwired) -- 05/07/13 -- SalesFUSION, a leading provider of cloud-based marketing automation software, today announced a new version of its software, featuring advanced prospect nurturing, sales enablement and event management tools. SalesFUSION, which has several hundred clients including Hitachi, Coverall, Avanade and Green Giant, helps companies align marketing and sales in the increasingly complex world of online marketing. Companies using SalesFUSION consistently improve lead generation while decreasing campaign management costs. Its SaaS application integrates to leading CRM systems including Microsoft Dynamics CRM, Sage SalesLogix, Salesforce.com and SugarCRM.
The new version of SalesFUSION includes an advanced designer tool for prospect nurturing, which allows users to build nurture marketing campaigns in a visual flow designer that ties sales and marketing actions together into a single integrated solution. This helps marketers by streamlining the entire lead to sales process and engages sales directly in nurture marketing programs through response alerts and lead follow-up task assignment. Another key feature of the release, an online event management wizard, is pre-integrated with both Citrix and WebEx in such a manner that users build their webinars directly inside of SalesFUSION. This affords more control over events, with registration pages, follow up and attendee information automatically appended to the lead records in CRM. Users can create more events faster and ensure sales has the right information to effectively follow up on event leads.
Salespeople benefit from SalesFUSION's new sales enablement tools, including the ability to view prospect call-downs from the CRM system. This allows sales personnel to quickly view lists of hot prospects who have responded to campaigns and other marketing events managed by SalesFUSION. Call-down views work from any of the five CRM systems that are pre-integrated to SalesFUSION. To facilitate sales calls, SalesFUSION now integrates with Citrix GoToMeeting. Prospects responding to any outbound or inbound marketing campaign can schedule a meeting through the new ScheduleMe tool; scheduled meetings then appear in the sales rep's dashboard within the CRM and their calendar tool.
Finally, the new SalesFUSION version 8.0 includes capabilities for multi-page conversion rate testing. Marketing managers can test a variety of content types including landing pages, forms and social posts to compare which assets drive the most traffic and conversions, thereby optimizing marketing spend.
"We believe marketing automation and CRM systems need to work together at a deeper level than they have in past," said Kevin Miller, Chief Marketing Officer at SalesFUSION. "Our 8.0 release brings marketing tasks such as nurture campaigns directly into the CRM, placing the right prospects in front of sales at the right time. Our users need to accurately track marketing spend and predict revenue trends, and we're excited to give more capabilities with the improved nurture marketing and analytics that come out of the box with SalesFUSION 8.0."
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