LONDON, Aug. 23 /PRNewswire-FirstCall/ -- Essnet Interactive, the Swedish server-based gaming company and wholly owned subsidiary of Aristocrat Leisure Limited , today announced that it will be called ACE Interactive AB ("ACE"). ACE is a world leading developer and supplier of turnkey Interactive Video Terminal (iVT) systems based on a unique server-based open gaming platform. The ACE system allows centralised management including updates and configuration of games, real-time monitoring, central random number generator and the ability to offer games from any content provider. ACE will be managed as a separate company to enable it to focus on the development of opportunities in the fast growing server based video lottery market.

ACE has today also announced the appointment of a new CEO, Michael Koch, to lead its business in exploiting the opportunities presented in the server based gaming arena globally. Michael has had over 14 years experience in the gaming industry initially with the lottery division of Wincor Nixdorf and then subsequently with GTECH. Michael commenced his GTECH career as a Regional Account Manager in Europe, following which he became Managing Director of GTECH Germany. Most recently, Michael was Director of Worldwide Business Development for GTECH Corporation based in Rhode Island.

Commenting on ACE Interactive's appointment of Michael, Aristocrat's CEO and Managing Director, Paul Oneile said "Michael's extensive experience within the Lottery gaming segment will be invaluable to the success of ACE. Together with a team that is highly talented and enthusiastic, he will provide a greater focus in executing our strategy for the server-based video lottery market."

ACE is currently a platinum sponsor for the World Lottery Association (WLA) and will be demonstrating its leading edge server-based gaming solution at the Australasian Gaming Expo in September and the WLA Conference in Singapore and Global Gaming Expo in Las Vegas in November.

About ACE Interactive

ACE Interactive was founded in 2003 as a focused effort to develop and market the next generation of systems for operations of interactive gaming terminals. Located in Stockholm, Sweden, the iVT system is an online server-based gaming solution aimed at operators with great demands regarding flexibility, content, security and social responsibility. The ACE solution is based on three core values. Flexibility to allow customers to continuously adapt to changing market conditions; freedom of choice to allow customers to source games, hardware and services, unbundled, from any third party provider, and an open platform using industry de facto standards to permit easy integration with external systems, products and games. For further information please visit the company's website at http://www.aceinteractive.se/ or contact Ian Timmis, Aristocrat Business & Strategic Development Group General Manager on (ph) +61 (2) 9413 6621 (m) +61419 276 000.

About Aristocrat Leisure Limited

Sydney, Australia-based Aristocrat Leisure Limited is a leading global provider of gaming solutions, primarily video slot machines, progressive systems, and casino management systems that consistently outperform the competition. Aristocrat's products and services are available in over 55 countries around the world. For more information, please visit the Company's website at http://www.aristocratgaming.com/ or contact Lakshmi Kerr, Marketing & Communications Manager, Aristocrat Technologies Europe.

Contact: Lakshmi Kerr Aristocrat Technologies Europe Limited Phone: +44 (0) 20 8515 9291 Fax: +44 (0) 8426 5760 Lakshmi.kerr@aristocrat.co.uk

CONTACT: Lakshmi Kerr of Aristocrat Technologies Europe Limited,
+44 (0) 20 8515 9291, or fax, +44 (0) 8426 5760,
Lakshmi.kerr@aristocrat.co.uk

Web site: http://www.aceinteractive.se/
http://www.aristocratgaming.com/