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True Drinks Supports Michelle Obama's Initiative for Healthier Food Options for Children
By: Marketwired .
Feb. 28, 2013 03:27 PM
IRVINE, CA--(Marketwire - February 28, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, is at the heart of the business movement for selling healthy products for kids and families as highlighted in the Wall Street Journal article written by Michelle Obama, "The Business Case for Healthier Food Options" (Published February 28, 2013).
Many public companies are providing strong support for the "Let's Move!" campaign including Disney whose characters are featured on our AquaBall™ Naturally Flavored Water bottles. Disney has removed advertising of unhealthy foods from its children's programming and improved the food available at their theme parks. Wal-Mart in the last year has dramatically reduced consumer costs of fruits and vegetables as well as the amount of sugar in its products by 10%. Walgreens is adding fresh fruit and vegetable aisles to its stores and restaurants across the country are displaying nutritional information on their food and cutting calories.
Lance Leonard, Chief Executive Officer of True Drinks, commented, "Obesity is a massive problem in the United States, and it begins with our children and young adults. To combat this issue, large corporations such as Disney, Wal-Mart and Walgreens have invested in promoting healthier living and by doing so have increased their sales. True Drinks is pleased to support Mrs. Obama with her initiative to lower our childhood obesity rate. Currently, True Drinks products can be purchased in many of the stores that are supporting Mrs. Obama's cause including Wal-Mart, Rite Aid, Safeway and Babies'R'Us."
Jason Dorfman, National Director of Sales, commented, "The American consumer has spoken, and we at True Drinks have listened and taken action. This past December, our entire portfolio moved to a zero-calorie, sugar-free, and vitamin enhanced formulation. We are proud to say that the retail landscape has taken notice of the need for healthy hydration options as well. Reaction to our product portfolio has been stellar and we are poised for a steady stream of consistent growth in relation to both distribution and general retail consumption."
True Drinks provides a healthy alternative for kids to drink. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry soon to be released. Their target consumer, kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste.
Kevin Sherman, Vice-President of Marketing, added, "AquaBall™ Naturally Flavored Water is arguably the healthiest kid's beverage available on the market today. We encourage parents to read the labels of the products they purchase for their children. Healthy living is not just a trend or a fad, it's a movement."
About True Drinks, Inc.
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