yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

V2 Cigs Pilot Sampling Program Takes Wing and Industry Follows

MIAMI, FL -- (Marketwire) -- 02/27/13 -- V2 Cigs, America's No. 1 electronic cigarette, has pioneered a multi-channel sampling program that has e-cig companies following suit in the race for highly competitive retail space. Amid the explosive growth of electronic cigarettes, the V2 Cigs model has emerged as the industry standard.

On Jan. 12, 2013, V2 Cigs was the first e-cig company to launch a brick-and-mortar retail product-sampling campaign. Held at Pilot Food Stores in Tenn., the program featured demo teams that approached customers who were observed buying tobacco products. Customers who showed proof-of-age ID were given a buy-one-get-one-free coupon and product demonstration.

"We want to educate existing consumers, not create new ones," said V2 Cigs Co-Founder and CEO Andries Verleur.

Verleur points out that V2 Cigs is responding to a critical mass of demand from both c-store retailers and consumers. That demand is being driven by the year-over-year decline of tobacco sales and the skyrocketing public interest in e-cigs. To capitalize on this seismic shift, V2 Cigs has debuted a multi-channel marketing program that Verleur says offers a "Total Retail Solution" for electronic cigarette sales.

In addition to demo teams, the V2 Cigs program includes:

  • local radio and television commercials,
  • web and mobile marketing that targets's 5 million+ monthly unique web visitors,
  • zip code targeted direct mailers to V2 Cig's existing customer base,
  • Sunday newspaper ads, inserts and coupons,
  • event and cause marketing, and
  • a full array of merchandizing options, including small-footprint displays.

This integrated channel mix is supported by other relevant messaging geared not only for impressions, but customer engagement. Some recent examples of V2 Cigs' marketing innovation include:

  • V2 Cigs held a sampling event at Venice Beach, Calif., as part of a successful effort to set a world record for the most e-cigarettes used simultaneously in one place.
  • V2 Cigs' sister brand, Vapor Couture, the only e-cig designed exclusively for women, was featured at WIRED magazine's pop-up retail expo in NYC's Times Square.
  • V2 Cigs included a sampling component at a Halloween Bash fundraiser the company sponsored to benefit the Little Lighthouse Foundation.
  • On Jan., 27, 2013, V2 Cigs brought its sampling program to the KISS Country Chili Cookoff, a day-long music festival headlined by country music's biggest stars, where V2 Cigs used iPads to qualify and collect 2,000 new discreet names.

For more information regarding the revolution of brick-and-mortar retailing of electronic cigarettes, the industry-setting V2 Cigs multi-channel sampling program or for an interview with V2 Cigs CEO Andries Verleur, please contact Lindsey Carnett at (310) 994-7380.

Embedded Video Available

Image Available:
Embedded Video Available:

Lindsey Carnett
(310) 994-7380

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Web 2.0 Latest News
I have three words for everyone in software testing: prioritize, prioritize, and prioritize. You can't test every possible permutation of your software, especially so with APIs and IoT devices where you're placing much of the user experience in the hands of integrators to your core pro...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabi...
CodeBug is a cute, programmable and wearable device designed to introduce simple programming and electronic concepts to anyone, at any age. It is easy to program CodeBug using the online interface, which features colourful drag and drop blocks, an in-browser emulator and engaging commu...
Azure IoT Suite became Generally Available starting September 29. This suite consist of technologies to monitor and manage devices that come under Internet of Things. Microsoft according to Scott Guthrie provides advanced capabilites like stream processing and predictive analytics. En...
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 data...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers