Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


V2 Cigs Pilot Sampling Program Takes Wing and Industry Follows

MIAMI, FL -- (Marketwire) -- 02/27/13 -- V2 Cigs, America's No. 1 electronic cigarette, has pioneered a multi-channel sampling program that has e-cig companies following suit in the race for highly competitive retail space. Amid the explosive growth of electronic cigarettes, the V2 Cigs model has emerged as the industry standard.

On Jan. 12, 2013, V2 Cigs was the first e-cig company to launch a brick-and-mortar retail product-sampling campaign. Held at Pilot Food Stores in Tenn., the program featured demo teams that approached customers who were observed buying tobacco products. Customers who showed proof-of-age ID were given a buy-one-get-one-free coupon and product demonstration.

"We want to educate existing consumers, not create new ones," said V2 Cigs Co-Founder and CEO Andries Verleur.

Verleur points out that V2 Cigs is responding to a critical mass of demand from both c-store retailers and consumers. That demand is being driven by the year-over-year decline of tobacco sales and the skyrocketing public interest in e-cigs. To capitalize on this seismic shift, V2 Cigs has debuted a multi-channel marketing program that Verleur says offers a "Total Retail Solution" for electronic cigarette sales.

In addition to demo teams, the V2 Cigs program includes:

  • local radio and television commercials,
  • web and mobile marketing that targets V2Cigs.com's 5 million+ monthly unique web visitors,
  • zip code targeted direct mailers to V2 Cig's existing customer base,
  • Sunday newspaper ads, inserts and coupons,
  • event and cause marketing, and
  • a full array of merchandizing options, including small-footprint displays.

This integrated channel mix is supported by other relevant messaging geared not only for impressions, but customer engagement. Some recent examples of V2 Cigs' marketing innovation include:

  • V2 Cigs held a sampling event at Venice Beach, Calif., as part of a successful effort to set a world record for the most e-cigarettes used simultaneously in one place.
  • V2 Cigs' sister brand, Vapor Couture, the only e-cig designed exclusively for women, was featured at WIRED magazine's pop-up retail expo in NYC's Times Square.
  • V2 Cigs included a sampling component at a Halloween Bash fundraiser the company sponsored to benefit the Little Lighthouse Foundation.
  • On Jan., 27, 2013, V2 Cigs brought its sampling program to the KISS Country Chili Cookoff, a day-long music festival headlined by country music's biggest stars, where V2 Cigs used iPads to qualify and collect 2,000 new discreet names.

For more information regarding the revolution of brick-and-mortar retailing of electronic cigarettes, the industry-setting V2 Cigs multi-channel sampling program or for an interview with V2 Cigs CEO Andries Verleur, please contact Lindsey Carnett at (310) 994-7380.

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2241966
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2241969

Lindsey Carnett
(310) 994-7380

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Web 2.0 Latest News
When call centers first came about in the 1960s, they were built over PBX systems. Private Branch Exchanges (PBX) are essentially a small-scale version of the telephone exchange and are typically handled by one of the few telephone network providers in the country. Fast forward to toda...
As the network has moved from a physical entity to a more abstract one, IT has valiantly kept pace by researching and deploying new network devices and functionality. IT teams have had to shift workloads and mindsets to the cloud and to SaaS providers, while remaining responsible for e...
Over the past few years, the use of artificial intelligence has expanded more rapidly than many of us could have imagined. While this may invoke fear and dread in some, these relatively new technology applications are clearly delivering real value to our global society. This value is ...
Every organization collects, stores and retains portions of dark data. It's the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement. In fact, not using data effectively is costing United Airlines almost $1 Billio...
We’re starting to see predictions about what’s going to be hot in enterprise technology in 2017. Cloud (yet again), Blockchain, Big Data / Analytics, Internet of Things (IoT) are all among the top of the list. However, it was Krish Subrumanian’s humorous tweet that started me thinking...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE