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Openwave Mobility and Optimus of Portugal Evaluate Solution for Innovative Content Promotion to Targeted Subscribers

Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, and Portuguese service provider, Optimus Telecomunicações, S.A. today announced their intention to evaluate in live conditions a content promotion solution enabled by a clientless browser toolbar, the PPI Toolbar. PPI Toolbar is part of Openwave Mobility’s Promotion and Pricing Innovation (PPI) solution. PPI leverages advanced policy control and charging (PCC), and policy engagement with end users to enable carriers to develop innovative mobile data product offerings and promotions to targeted subscriber segments. PPI Toolbar takes the user experience to the next level by delivering relevant operator price plans, customer care links and third party promotions and advertising.

As mobile subscribers are looking for content that is pertinent to their preferences, profile and location, mobile developers are looking for ways to deliver this content quickly across multiple device types and operating systems. PPI Toolbar provides an intuitive value-added services (VAS) platform to bridge the gap between third-party developers and subscribers and enables immediate monetization by operators.

PPI Toolbar can provide Optimus with the capability to engage their subscriber base with tailored applications and differentiated services, driving monetization of mobile data traffic. The complete Openwave PPI would allow Optimus, if they choose, to offer cloud-based services of third-party publishers and developers directly to subscribers, effectively turning PPI Toolbar into a marketplace that can be accessed directly within any HTML5 browser without interrupting the browsing experience.

“By harnessing the capabilities of HTML5, Optimus can overcome device and OS fragmentation as well as support delivery of new and more powerful mobile content,” said John Giere, President and CEO, Openwave Mobility. “Using valuable network data as a foundation, PPI Toolbar empowers operators to engage with end users in real time and enhance end user experiences.”

“We want to offer a rich end user engagement, leading to better overall experience for our customers,” said David Ferreira Alves, CMO Optimus Telecomunicações. “We believe that PPI Toolbar has the potential to help us on this objective.”

For more information about Promotion and Pricing Innovation, visit:

About Openwave Mobility

Openwave Mobility empowers mobile operators to manage and monetize the growth in mobile video and web traffic. By analyzing the data network and individual subscriber habits, it reduces congestion exactly where it appears while creating new revenues through personalized data plans. The company operates within the policy control and charging space, with solutions including Mobile Video Optimization, Mobile Data Charging, Subscriber Data Management and Mobile Analytics.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company’s global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

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