- Company offers significant customer value through its outstanding solutions and after-sales service support

LONDON, Feb. 25, 2013 /PRNewswire/ --Based on its recent analysis of the digital radiography (DR) market, Frost & Sullivan recognizes Swissray Medical AG (Swissray) with the 2012 Europe Customer Value Enhancement Award.

Swissray has pioneered the development of proprietary, state-of-the-art direct digital radiography (ddR) technology. Its exceptional solutions – ddRVersa, ddRCruze, ddRFormula  and ddRElement - represent a perfect blend of best-in-class quality and performance with affordability.

Customization and flexibility are the hallmarks of Swissray's products, which can be modified to meet the actual needs of healthcare facilities, helping end-users achieve maximum efficiency.

Two important reasons end users seeking to replace their installed base with a DR system are workflow optimization and throughput improvement. Radiation dose optimization is also becoming a crucial competitive aspect in the market. High costs of DR systems and quality of maintenance services are among the other focus points for end-users.

"Swissray's strong market position is based on its high-quality, high-performance solutions that can be customized to meet client needs," noted Frost & Sullivan Healthcare Industry Analyst Dominika Grzywinska. "The company's innovative and user-friendly solutions are considered an industry benchmark. Moreover, flexible product pricing enables the company to address the needs of all types of end-users, ranging from large teaching hospitals to smaller facilities with lower throughput."

All Swissray products are available with the company's proprietary software, eXpert. This not only significantly improves workflow, but also minimizes the risk of mistakes. Here again, the software can be adjusted to specific end-user requirements.

"Swissray's products are designed with a special focus on dose minimization," added Grzywinska. "The systems are equipped with a radiation monitoring functionality, initially developed for one of its Scandinavian customers, and which has since been extended to all end-users."

The company adds customer value through price-competitive solutions. Swissray has a flexible manufacturing process, which enables it to meet specific client requirements at the manufacturing stage, rather than modifying ready products. In this way, Swissray's customers need pay only for the features that they actually require.

A key strategic Swissray goal is not only to sell its products, but also to provide support during the entire lifecycle of the system. This vision has underpinned the company's excellence in offering high-quality after-sales services to its customers in Europe and throughout the world.

Comprehensive training sessions are another dimension of Swissray's value-added offerings to its customers. The eXpert Center is an excellence centre that offers customers 24/7 support on clinical applications of Swissray's systems.

"Customers also benefit from the company's Real-time Monitoring service, a service which offers system assessment in real time," remarked Grzywinska. "Any potential issues can be detected ahead of time and downtime can be minimized. This solution ensures an impressive 99 per cent uptime guarantee for Swissray's customers."

Another customer value enhancement is Swissray's proactive support to new customers in site planning and preparation. This ensures maximum efficiency and end-user convenience, as well as safety, crucial in the design of an X-ray site.

The Frost & Sullivan Award for Customer Value Enhancement is presented each year to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. This award recognizes the company's compelling focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.

Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Swissray AG

For more than a decade Swissray has been the pioneer and technology leader in the field of digital radiography serving hundreds of health care providers and patients with innovative and cost-effective DR solutions that emphasize excellence in image quality and lower radiation dose. For more information about Swissray's ddRsolutions, visit the Swissray website at www.swissray.com.

About Frost & Sullivan

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Contact:
Catherine Brassell 
Best Practices, Frost & Sullivan
catheirne.brassell@frost.com 
+44.207.9157867