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Polystar Helps OperatorsMonetise on Big Data
By: PR Newswire
Feb. 25, 2013 12:01 AM
STOCKHOLM, February 25, 2013 /PRNewswire/ --
Polystar, a leading supplier of Service Assurance, Network Monitoring and Test Solutions for the telecom market, will be showcasing its Big Data solution at the Mobile World Congress 2013 (25 - 28 February 2013, Polystar Stand 6D42, Hall 6).
Polystar's real-time Network Analytics tools help network operators to harness the value of Big Data and successfully monetise their data assets.Polystar's solutions enable network operators to collect, manage and visualise vast amountsof unstructured data and provide the best possiblecustomer experience to their subscribers.
Having theright Big Data strategy in place becomes vital for network operators not only to run their operation better, but also to find new ways to drive revenues and grow their business. According to recent industry research, around 70 per cent of communications service providers hasalready established a strategy for Big Data analytics or see the necessity to do so in the coming months.
Polystar already has the solution in place that helps network operators to address this market challenge. It delivers turnkey, end-to-end solutions from data capture to business analytics that gives immediate value to company executives, operation and marketing representatives. Using thedata-gathering and real-time monitoring functionality of OSIX, along with the visualisation technologies of Jupiter, Polystar allows operators to gain a better understanding of the information goldmine and enables CSPs to discover new service delivery offerings. By analysing unstructured data coming from the network, Polystar'sanalytics tools grant a comprehensive view on the subscribers' activities and behaviour patterns, provide precise information on subscribers' location, devices and services they are using and pinpoint root cause for deeper investigation. In order to gain a competitive edge, data scientists and marketers need to fully exploit real-time network data and use it to provide value-added customised services to their end-customers. Finding and fixing issues more promptly leads to higher call quality, more profitable service and in the end, increased customer satisfaction and reduced churn. The real time view also helps operators optimise the usage of their network, which translates into substantial savings, as the network is a very valuable and expensive asset and its optimisation means millions of dollars in savings.
Big Data analytics tools enable network operators to move from a reactive to the more proactive use of the data, turning this into actionable business intelligence. Proactive network analysis allows companies to predict problems and correct them before they impact the end-customers. Improving the customer's experience and service level is absolutely necessary to differentiate yourself in a fierce competitive environment.
Polystar solutions can also feed other systems and be a source of enriched data for third-party solutions or home-grown applications.
Polystar is the premier supplier of Service Assurance, Network Monitoring and Test Solutions to leading telecom operators, service providers and network equipment manufacturers around the globe. Polystar's innovative product portfolio supports the complete lifecycle of new services and technologies-from design, pre-deployment verification and stress-testing, through roll-out, down to network assurance and service management of in-service mobile, fixed, IP or converged networks. Polystar is recognised as one of the fastest-growing companies in Sweden. Since its establishment in Stockholm in 1983, it has experienced a continuous and sustainable growth, and evolved to a global presence, serving its customers in over 50 countries.
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