From the Wires
ForkFly Announces Distribution Partnership with The Seattle Times
Seattle Times to Offer Local Advertisers a Simple, Automated Platform for Increasing Consumer Engagement via ForkFly Mobile Ads
Feb. 20, 2013 08:35 PM
PORTLAND, Ore., Feb. 19, 2013 /PRNewswire/ -- ForkFly, a powerful social engagement and advertising platform transforming the way publishers and merchants offer deals and advertising, today announced that it has signed an exclusive distribution agreement with The Seattle Times. By integrating ForkFly into its current advertising initiatives, The Seattle Times will now offer area merchants an intuitive, self-service platform for delivering custom advertisements, offers, and geo-targeted messaging to consumers on the Web and via the ForkFly mobile app. Merchants pay a low, flat monthly rate to The Seattle Times for the use of these services.
ForkFly Features and Benefits Include:
- Easy & Automated Merchant Dashboard: Advertisers create and manage their own ad campaigns, and have real-time access to deep campaign analytics, location events and social profiles for executing campaigns that gets customers in the door, with proven ROI.
- Location-Based Technology: For advertisers that want advanced consumer targeting, Forkfly utilizes a combination of geo-aware applications, segmentation, push notifications, and an upcoming plug-and-play hardware component to accurately determine position.
- Easy to Use and Redeem: Consumers can easily find the nearby offers they want, and redeem them with their smartphone or printable vouchers on the fly.
- Increased Traditional Revenues: Distribution partners bundle ForkFly with traditional advertising packages to increase revenues beyond the digital space.
- Integrated Sales Tools: Distribution partners can drive local advertisers to GoForkFly.com to learn about the value proposition of the ForkFly platform.
"The Seattle Times is among the most forward-thinking major metropolitan newspapers in the country, and we're thrilled to have the opportunity to work with them," says Paul Wagner, CEO of ForkFly. "With ForkFly, they'll be able to offer local advertisers a great new way to execute affordable digital advertising. The Seattle Times will gain access to a seamless channel for driving new ad revenues and increasing advertiser engagement and retention. Consumers love these services as well. It's a win for everyone involved."
"ForkFly's innovative use of technology, simple dashboard for advertisers and seamless channel for driving our own ad sales is not only a great opportunity for us as a media company, but also answers the advertising needs of Seattle's local merchants," said Nick Lazaroff, Executive Director - Advertising for The Seattle Times. "We're thrilled to open up this platform and look forward to making advertising even easier for Seattle businesses."
For more information on ForkFly, please visit http://forkfly.com, or its merchant portal at http://goforkfly.com/.
About ForkFly
ForkFly is a powerful social engagement and advertising platform that's transforming the way publishers and merchants offer deals and advertising to consumers. Through strategic partnerships with media outlets, ForkFly gives businesses affordable access to digital media and greater reach to consumers. Merchants can leverage digital advertising, mobile technologies, social media and a creative distribution strategy to find new business, engage customers and build brand loyalty in their local area and nationwide. Consumers use Forkfly to find deals, and get perks, rewards and other incentives from local merchants via the ForkFly mobile app. Based in Portland, OR, ForkFly was founded in 2010. For more information, visit http://forkfly.com.
About The Seattle Times
The Seattle Times serves the Northwest with thoughtful, independent, Pulitzer Prize-winning journalism. As one of the region's most trusted news media companies, The Seattle Times provides clarity above the information clutter, engaging readers across print and digital platforms with news, information and entertainment when and how they want it. Founded in 1896 by Alden J. Blethen and now led by the Blethen family's fourth and fifth generations, The Seattle Times news media company also owns and operates the Walla Walla Union-Bulletin, the Yakima Herald-Republic, The Issaquah Press, the Newcastle News, the Sammamish Review and the SnoValley Star.
All brand names and product names are trademarks or registered trademarks of their respective companies.
Media Contact:
Jennifer Lankford
Jennifer@lankfordpr.com
SOURCE ForkFly
About PR NewswireCopyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
.gif)
New breakthroughs in cloud-based data management empower databases with the necessary elasticity they need to be truly responsive to the ebbs and tides of supply and demand.
Cloud computing allows all capital assets – computing power, memory and storage for example – to be exchanged a...
Legos have been a part of my life for as long as I can remember. Some of my earliest, fondest memories involve Legos - starting from a small car made from a couple of simple bricks to very complex spaceships and wild creatures. I’m always amazed at how nicely and cleanly they snap toge...
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Ge...
Our more interconnected planet is accelerating the adoption and convergence of next-generation architectures, in the form of cloud, mobile and instrumented physical assets. Organizations that can effectively balance optimization and innovation, will be in a position to leverage new sys...
A recent study by analyst firm IDC reports that in 2012, 1.7 million cloud computing-related roles across the globe could not be filled due to the lack of training, certification and experience in the applicant pool. As the global demand for cloud and big data expertise increases, empl...
