Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


PUMA Unveils Mobium Elite, Launching a New Class of Performance Running Footwear --Adaptive Running™

TOKYO, February 20, 2013 /PRNewswire/ --

Mobium Elite Features New Patent-Pending Technologies

Today, global sportlifestyle brand PUMA launched a new-to-market category of performance running-Adaptive Running™-with the introduction of the Mobium Elite shoe.  

     (Photo: http://photos.prnewswire.com/prnh/20130220/595303 )

PUMA Mobium Elite is a performance trainer that expands and contracts as the foot moves. Rooted in anatomy and inspired by nature, PUMA Mobium Elite is the product of two years intense design and development based on how the foot moves.  Considering that the foot expands in three directions, longitudinally, laterally and vertically, PUMA's innovative footwear adapts with the body in motion, encouraging a more natural and efficient mid-foot strike.

Louis Joseph, Director Strategy and Innovation discusses the technological innovation behind PUMA Mobium: "PUMA's sport innovations have always focused on provocative, risk-taking ideas aimed at enhancing the athlete experience.  In the case of the Mobium Elite, PUMA has combined performance research with imagination to produce an entirely new class of running footwear.  Developed with the vision of creating dynamic products that move with the human body in motion, the Mobium Elite represents the premier model within PUMA's new Adaptive Running collection.  Designed to expand and contract with the foot's changing shape during the gait cycle, the Mobium Elite is a first generation concept built to challenge the conventional standard of static footwear construction.  Incorporating a host of patent pending technologies, we are excited by the prospects of the Mobium Elite trainer and believe that Adaptive Running is a breakthrough proposition with transformational potential."

PUMA Mobium Elite's Mobium Band is constructed to enhance the foot's natural spring.  Running through the outsole in a "figure eight" it's designed to work dynamically like the tendons in the foot. The more force applied, the more spring it returns.

Meanwhile, the 'Windlass Chassis' is built to mimic the Windlass Effect of a foot's expansion and contraction as it moves. This sculpted arch creates a platform for the foot in movement, helping the foot transition through the full running gait. Mobium's upper and outsole works in unison with the Windlass Chassis, so that the entire shoe moves the way the foot naturally does.

With stride efficiency a core value in performance running, PUMA's designers took inspiration from the most efficient running machine on the planet; the cat. Similar to cats paws which compress together during its propulsion phase and expand during stance phase to provide cushioning, PUMA Mobium Elite's 'Expansion Pods' on the outsole of the shoe expand and contract with the foot. As a result, PUMA Mobium's cushioning, protection and flexibility encourages a more efficient stride and offers runners a smoother transition.

The three-part system of PUMA Mobium Elite's innovative design encourages runners to land on their mid-foot, rather than a hard heel strike, which can mean more efficiency and less "braking action."   The shoe is the result of two years of intensive development and testing and sets a new benchmark for performance running.

"We believe PUMA Mobium will change the paradigm in the category of performance running," said Mary Taylor, Global Head of Footwear for PUMA.  "With patent pending, break-through technologies that work together as a system, we've created a new class of footwear.  The marketplace is currently driven by shoes that are static - that do not move with your foot in motion. In Mobium Elite, we have designed adaptive footwear that actually expands and contracts with your foot in motion.  At PUMA, we are driven to look at performance through a different lens, to break with convention through true innovation. Mobium is the result of this and we feel strongly it will be a game-changer."

Beginning February 2013, PUMA Mobium Elite will be available in Men's and Women's styles at select running specialty stores, PUMA Retail, select sporting good wholesalers worldwide and online at http://www.shop.puma.com. In subsequent seasons, additional Women's specific styles will be introduced and the Mobium line will be expanded further in the Training and Fitness categories.  

For more information, visit http://www.puma.com/running or http://www.puma.com/MOBIUM.

Media Contact:
Sara Gottman, Head of International PR, PUMA SE
Email: sara.gottman@puma.com
Mobile: +1-978-996-4441  Office: +1-617-488-2981


About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
There are a variety of opinions on the seriousness of Heartbleed being put forth ranging from "it's not the end of the world" to "the sky is falling, duck and cover." Usually the former cites the relatively low percentage of sites impacted by Heartbleed, pegged at about 17% or 500,000 ...
HTML5 is still one of the most discussed topics amongst us technical types. The key challenge, however, has remained unanswered for a long time. How do you effectively wrap HTML5 for use in native mobile applications? Unfortunately I do not have a universal answer, but I do have a s...
If the CEO of the company has anything to say about Lenovo's standing in the PC industry, the company won't stop until massive growth is achieved. In a series of recent buying sweeps, Lenovo has bought Motorola Mobility for a whopping $2.91 billion from Google and also acquired the ser...
Zetta.net is an enterprise-grade backup and disaster recovery provider. We have been in business for over five years, and we have over 800 enterprise customers and managed service providers (MSPs) that use or resell our product, as is the case with MSPs. In terms of the IT challenges,...
What is the “3rd Platform” of IT? It comprises of the cloud, mobile, social, and big data products. According to IDC, “3rd Platform technologies and solutions will drive 29 percent of 2014 IT spending and 89 percent of all IT spending growth”. Much of that growth will come from the “ca...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE