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The Market for Breast Cancer Therapies in the BRIC Countries Will Grow at an Annual Rate of Eight Percent From $1.7 Billion to $2.5 Billion Between 2012 and 2017
The Launch of New Agents, an Increased Use of Targeted Therapies and a Rising Incident Population Will Contribute to BRIC Market Growth for the Treatment of Breast Cancer

BURLINGTON, Mass., Feb. 13, 2013 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms for pharmaceutical and healthcare issues, finds that the market for breast cancer therapies in the BRIC countries (Brazil, Russia, India and China) will grow eight percent annually over the next five years, from $1.7 billion to $2.5 billion. The market's growth can be attributed to the launch of several premium priced agents, a gradual increase in the use of targeted therapies and a rise in the incident population.

According to the Emerging Markets report entitled Breast Cancer in the BRIC Markets, the Brazilian breast cancer market is currently the largest of the BRIC and accounts for 50 percent of the total market share for breast cancer therapies. However, while these market shares will remain consistent, the Chinese market is anticipated to develop the most through 2017.

"Among the BRIC nations, China will experience the greatest growth over the forecast period," said Decision Resources Analyst Andreia Ribeiro, Ph.D. "This will primarily be driven by the rising number of incident cases and changes in medical practice towards more personalized treatments, especially trastuzumab and GlaxoSmithKline's soon-to-launch Tykerb."

The report findings reveal that HER2-targeting agent trastuzumab (Roche's Herceptin) is the brand leader in sales across all the BRIC markets in 2012, and in 2017, it maintains its premium position despite loss of market share. Overall, the use of targeted therapies is expected to increase in the BRIC, garnering sales of $615 million to $1.16 billion between 2012 and 2017. Increased and improved patient access to these costlier agents – aided by the entry of a biosimilar version of trastuzumab – will be major drivers of sales in these markets.

Growth of the breast cancer markets in the BRIC will also be determined by the launch of several new therapies over the forecast period, which will be comprised of novel and modified HER2-targeting agents (Roche's Perjeta and Roche's antibody-drug conjugate, trastuzumab-DM1), novel chemotherapeutic agents (Eisai's Halaven and Bristol-Myers Squibb's Ixempra) and a novel targeted therapy (Novartis's Afinitor). Together, these emerging therapies will contribute approximately nine percent to overall breast cancer sales in the BRIC markets in 2017.

The new report features extensive primary research with BRIC oncologists as well as a market outlook for key drugs through 2017 and breast cancer epidemiology through 2021.

About Emerging Markets Reports
Decision Resources is the first and only company to offer a syndicated report series for high-growth emerging markets with comprehensive disease-specific analysis. Each report assesses the commercial opportunity in the pharmaceutical market for a disease based on population demographics, economic development, disease epidemiology and changing physicians' practices.

About Decision Resources
Decision Resources ( is a world leader in market research publications, advisory services and consulting designed to help clients shape strategy, allocate resources and master their chosen markets. Decision Resources is a Decision Resources Group company.

About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

For more information, contact:

Decision Resources

Decision Resources Group

Allison Thrower

Liz Marshall



SOURCE Decision Resources

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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