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Social Sales Evangelist Karl Goldfield to Join Brandchats as Vice President of Social Sales and Launch North American Initiatives
By: Business Wire
Feb. 11, 2013 11:00 AM
Brandchats, Spain's leading social media monitoring solutions provider announced today that Karl Goldfield will join the Brandchats team as Vice President of Social Sales. Formerly Vice President of Sales and Marketing at Teambox, Goldfield will lead the Brandchats expansion into North America. Brandchats will now be offering the most accurate monitoring and analysis solution worldwide.
Goldfield brings a decade of experience in leading startups to profitability, most recently bringing Teambox to the North American market. Recognized by Salesforce.com as a pioneer of Sales 2.0 and Social Media strategies, Goldfield also brings knowledge of Social Business that will help Brandchats continue delivering a tightly integrated social media monitoring and management platform to enterprises that understand the importance of business’s impending marriage with social networks.
“We are happy to bring Karl on and provide the states with the solution that 8 of the top 10 banks and 3 of the top 5 retailers in Spain are using to manage their social strategies,” shares Jordi Raich, Founder and CEO of Brandchats, “We have worked hard to provide a solution that does not just allow you to listen, but to listen accurately and react intuitively.”
"We founded Brandchats in order to address a growing concern in the enterprise that studying sentiment and social conversations around a brand is not enough. Today's enterprise must be agile and responsive in real time. An effective social media strategy should empower those that need to be aware of online conversations with this ability. Karl's vision of a socially engaged enterprise aligns perfectly with our strategies."
Brandchats will kick off their USA launch by hosting a series of webinars highlighting many of the pioneers in Social Business strategies. The focus of the series is to share different strategies for socially enabling your business and how to apply these strategies. The first webinar guest is Kurt Shaver of The Sales Foundry and his webinar is February 21st.
"We are honored to be hosting great minds like Kurt, Jeb Blount of Sales Gravy and Mark Fidelan the author of Socialized," says Karl, "Our goal is not merely to bring Brandchats social media monitoring solutions to market, but to build a coalition of like minded individuals that can help enterprises catch up with the social consumer."
"Today, consumers are looking to their peers and to the unlimited amount of shared information online. Our midsized to large institutions, as leaders of the entrepreneurial spirit, must adapt and develop better paths to managing these demands. The social networks are not merely here to stay but an important part of our communication in the 21st century."
BrandChats focuses on gathering and sorting every bit of information relevant to your brand. Everything from brand mentions and the competition to the keywords that are related to the business is monitored and measured in real time. You can monitor anywhere people are talking about what matters to you, whether it is Twitter, Facebook, Flickr, Picasa, YouTube, or blogs, forums and news sites.
Brandchats monitors like no other system. Not only does Brandchats deliver a lower false positive count than any other Social Media Monitoring tool, it detects the language of content, analyzes the influence of the user, and focuses on content by its geographical location. The unique Bandchats system also rates the feeling or tone of the content, the subject matter, and the relevant semantic entities that it contains. This allows Brandchats users to effortlessly generate as many insights as possible and deliver reliable social media data driven by an unlimited array of parameters.
Learn more at http://brandchats.com/en/home
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