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Calling on Cupid: Men More Likely to Fear Being Single on Valentine's Day Finds Harris Poll
By: PR Newswire
Feb. 11, 2013 06:00 AM
NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Magazines, TV shows and movies would have us believe that women's feelings about Valentine's Day are tied to their Facebook relationship status, and that those who are unattached arrange a date with Ben & Jerry to bemoan being single on February 14th. However, according to Harris Poll findings from an online survey of 2,278 U.S. adults between January 17 and 22, 2013, conducted by Harris Interactive, the tables may have turned. One in four (24%) men say they would rather have a root canal than be single on Valentine's Day, compared with only 16% of women.
Age also played a role in how likely people were to say that they'd rather endure a little pain than the prospect of a Valentine's spent solo. 27% of U.S. adults ages 18-35 said they'd choose the root canal, compared with 17% of those ages 36-66 and 14% of those 67 and older.
What Women Want
Forget the heart-shaped box of chocolates, guys. Flowers rank as the number one gift women would most like to receive (16%) and men are most likely to give (25%) on Valentine's, but things veer off course a bit from there.
While candy may not have topped women's wish lists, over one-third of Americans (34%) do have plans to purchase something sweet to celebrate the day of love. Though pink and red M&M's and conversation hearts displaying messages of love both have their place, Hershey's wins out as the top brand candy buyers intend to purchase this year (30%). Here's how likely candy shoppers say they are to purchase the following brands this Valentine's Day:
For more information, or to view the full findings and data tables, please visit the Harris Poll News Room.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.
The Harris Poll® #7, February 11, 2013
About Harris Interactive
SOURCE Harris Interactive
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