Monster, the 35-year leader in electronic accessories and advanced headphones, is proud to announce it is “doubling down” on Monster’s roots in today’s music culture with the appointment of influential music executive and entrepreneur Chaka Zulu, co-founder of Disturbing Tha Peace and manager of rapper/actor Chris “Ludacris” Bridges, to the newly created position of VP of Entertainment and Sports Marketing. This follows yesterday’s announcement of cultural icon, Swizz Beatz, purchasing a co-ownership stake in Monster and joining the company’s advisory board. In his new role, Chaka will work closely with both Swizz Beatz and Head Monster Noel Lee to help Monster continue its drive to bring dramatically enhanced music and entertainment experiences to fans around the world.

Chaka Zulu (Photo: Business Wire)

Moving Forward with Chaka Zulu and Monster

Monster continues to lead the way in today’s fusion of entertainment/sports, technology and fashion, with a wide range of audio products, including advanced headphones for every lifestyle and fashion sense, such as the acclaimed iSport™ Athlete’s Headphones. Chaka Zulu will be integral in helping expand Monster’s global presence in the music and entertainment culture, spearheading key marketing, product development and promotional initiatives.

Noted the Head Monster: “Everyone at Monster is thrilled that Chaka is joining our team. We share with him a strong passion for both music and technological innovation – and for helping people get closer to all the entertainment they love. This is a major step forward for Monster, and it will help us make a much closer connection with fans all over the world who want to enjoy all their entertainment in a more meaningful and impactful way.”

Chaka Zulu said: “I’ve known Noel and Kevin Lee for years and have observed how they’ve continued to push the envelope in everything from cables and power to professional recording products and, of course, outstanding headphones. Monster’s innovation and creativity has always come from a place of true passion for music and for improving music experiences. I work with artists, producers and talent every day and Monster is consistent in creating new technologies that benefit the entire music industry. That’s why I’m glad to join Noel, Kevin and Swizz Beatz to bring even more energy, lifestyle and culture to the Monster family.”

ABOUT MONSTER

Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award^®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre^® headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound™. Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.

Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster^® products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).

ABOUT CHAKA ZULU

As an enterprising music executive and entrepreneur, Chaka Zulu steers a multimillion-selling independent record label, a management company, a film company, a publishing company and a burgeoning corporate consulting firm. Named after an African chieftain, Zulu has had a remarkable path to success, most notably as the Co-CEO of Disturbing Tha Peace Records and Ebony Son Entertainment. Soon after Chaka and Ludacris started Disturbing Tha Peace Records they struck a deal with Def Jam Records. An impressive record of hits was to follow: five multi-platinum Ludacris CDs and gold, platinum and critically acclaimed CDs from Disturbing Tha Peace acts Chingy, Bobby Valentino, Shawnna and Shareefa. Zulu has also gone on to launch, run and/or be Co-CEO of Ebony Son Management, Disturbing Tha Peace Films, Read and Write Music Publishing, the Sound Room − his video and film directorial arm − as well as making inroads into corporate consulting, artist development and real estate.

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