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Forbes Names Qualtrics Among Top 25 of America’s Most Promising Companies

Qualtrics, the world’s leading provider of enterprise data collection and analysis software, today announced that it has been ranked #24 in Forbes’ annual list of America’s Most Promising Companies. Qualtrics was selected for its accelerating growth in both enterprise software and the technology industry as a whole.

Now in its third year, Forbes’ annual rankings recognize the top 100 privately held, high-growth companies with bright futures to watch in the coming year. In conjunction with data research firm CB Insights, Forbes identified the top U.S.-based, private companies from a holistic perspective, taking into consideration each company’s growth, quality of its management team and investors, margins, market size and key partnerships. To view the list, visit here.

“We’re really excited to be recognized as one of the top privately held companies in the U.S," said Ryan Smith, CEO of Qualtrics. "I would personally like to thank each of our clients and each of our employees, without whose support Qualtrics would not have achieved such recognition."

Qualtrics recently reported impressive business and customer momentum from 2012, with quarter-over-quarter revenue growth and over one billion surveys served on the Qualtrics platform. The number of customers grew to over 5,000 across all major industries, demonstrating the demand for real-time data and insights to drive business decisions. Qualtrics customers include half the Fortune 100 and 95 of the top 100 business schools.

In 2012, Qualtrics received a $70 million investment from Accel Partners and Sequoia Capital, the two firms’ largest-ever joint investment to date.

List Methodology:

One metric never says it all. For the Most Promising list, Forbes strove for a holistic gauge of young, privately-held companies, trying to pin down their trajectories by looking at a slew of variables. Over the course of six months Forbes reviewed thousands of applications. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships. Forbes turned to CB Insights, a Manhattan-based data research firm that specializes in assessing private companies, to refine the search. Their Mosaic software scans 45,000 sources to measure a company’s health. A new distribution deal, for example, marks a positive signal, while the loss of an executive is a negative. Mosaic gathers those myriad signals into a final score that Forbes uses as an initial guide in producing the list. After verifying sales numbers, speaking with each company and debating their merits and blemishes, Forbes produces a final ranking.

About Qualtrics

Qualtrics is a leading global provider of enterprise data collection and analysis products for market research, voice of customer, employee performance, and academic research. Through an intuitive, easy-to-use interface and award-winning services and support, Qualtrics products enable both professional and DIY researchers to conduct quantitative research at a lower cost and in less time than competing alternatives. Founded in 2002, Qualtrics has more than 5,000 clients worldwide, including half of the Fortune 100, over 1,300 colleges and universities, and 95 of the top 100 business schools. For more information and a free trial, visit

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