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SIMCom Renews Contract with Red Bend for Over-the-Air Updates on M2M Modules

Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 1.6 billion Red Bend-Enabled™ devices, today announced that SIMCom Wireless Solutions Co. Ltd., the leading global wireless module market share holder, has renewed its license for Red Bend’s vRapid Mobile® to provide firmware over-the-air (FOTA) updating software on its machine-to-machine (M2M) modules. SIMCom‘s wireless modules are prominent in several vertical markets including automotive, tracking and tracing and mobile payments. Since the two companies announced their agreement in 2009, Red Bend’s software has been featured in several SIMCom modules including SIM900, SIM900B, SIM900D and SIM5320.

According to IDC, by 2020 approximately 30 billion devices will be connected enabling the Internet of Things.1 SIMCom will play a critical role in this movement by providing the M2M modules that provide the wireless connectivity for all kinds of devices connected to the Internet.

Red Bend’s vRapid Mobile enables M2M manufacturers and service providers to create compact firmware updates for wireless modules and deliver the updates over the air rapidly and reliably. Adopted by more than 80 mobile operators and device manufacturers, Red Bend’s vRapid Mobile is the cornerstone software used to provide new features, applications and operating system updates. Red Bend’s vRapid Mobile is the most trusted FOTA solution because it provides the easiest, fastest and safest software updates. The solution ensures 100 percent completion of software updates even if disrupted by loss of connectivity or battery.

“Red Bend is a trusted partner and leader in FOTA. As we continue to grow our market share and successfully celebrate our tenth anniversary, we believe that FOTA solutions will remain strategic for the M2M market, delivering both cost and time savings,” said Yongsheng Li, deputy general manager of SIMCom Wireless Solutions Co., Ltd.

According to Danny Wang, Red Bend’s Country Manager of Greater China, “We are excited that SIMCom chose to continue working with Red Bend so that we can carry on delivering the best FOTA solution to SIMCom’s market-leading modules and connected devices.”

About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1.6 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets — the mobile and connected devices their consumers depend on.

About SIMCom Wireless Solutions Limited

SIMCom Wireless Solutions, a subsidiary of SIM Technology Group Ltd., is the leader in high quality wireless modules for different technology platforms in GSM/GPRS/EDGE, WCDMA/HSPA and TD-SCDMA. ABI Research reports that SIMCom Cellular Module market share is ranked as No.2 in the worldwide market since 2008. By partnering with third parties, SIMCom Wireless provides customized design solutions in M2M, WLL, Mobile Computing, GPS and other applications. SIMCom Wireless also provides ODM services for customers. For more information, please visit www.sim.com/wm or email to SIMCom@sim.com

Source: 1 IDC White Paper, sponsored by Red Bend, Mobile Virtualization: Accelerating Innovation in Next-Generation Services, September 2012

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