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Niklas Bjorkman wrote: Firstly I agree with your conclusion. NewSQL takes the best of the traditional databases and NoSQL databases to combine the benefits of both worlds. I do not agree that NewSQL vendors focus on giving scale-out features to transactional data. The NewSQL market is focusing on giving true ACID support combined with extreme performance, stepping away from the traditional relational structures in databases. A lot of developers appreciate the ease of accessing data using SQL and I think we will see more and more databases supporting standard SQL. As you said - NewSQL databases often maintain the...

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BMO Ads to Air During Super Bowl

TORONTO, ONTARIO and CHICAGO, ILLINOIS -- (Marketwire) -- 02/01/13 -- Football fans across North America will have the opportunity to see BMO's latest television advertisements during the broadcast of the Super Bowl on Sunday.

The Canadian advertisement for BMO Bank of Montreal, entitled "Great Feeling" in English and "Profitez" in French, will appear across the country in both languages. Meanwhile, the broadcast premiere of the U.S. advertisement for BMO Harris Bank, entitled "Dream Home", will appear in seven key U.S. markets: Chicago, Green Bay/Appleton, Madison, Milwaukee, Indianapolis, Minneapolis/St. Paul and Phoenix. These locations represent approximately 10 per cent of the U.S. viewing audience.

"This is an exciting opportunity for BMO," said Doug Stotz, Chief Marketing Officer, BMO Financial Group. "It puts our brand in front of a fantastic number of customers and prospects on both sides of the border. BMO has been growing in these U.S. markets, where people love their football."

Last year, 111.3 million people tuned into the Super Bowl in the U.S. - the largest number of viewers for a single telecast in U.S. history. A further 7 million watched the game in Canada.

The advertisements can be viewed at the following YouTube links:

Great Feeling (Canada English): http://youtu.be/qgenK00OAKg.

Profitez (Canada French): http://youtu.be/7tkhDbu3aSY.

Dream Home (U.S.): http://www.youtube.com/watch?v=RvyTc4RrQN4.

Contacts:
Media Contacts:
Peter Scott, Toronto
(416) 867-3996
PeterE.Scott@bmo.com

Ronald Monet, Montreal
(514) 877-1873
ronald.monet@bmo.com

Laurie Grant, Vancouver
(604) 665-7596
laurie.grant@bmo.com

Jim Kappel, Chicago
(312) 461-2478
jim.kappel@harrisbank.com
Internet: www.bmo.com
Twitter: @BMOmedia

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