yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

Marin Software Finds Advertisers and Consumers Embrace Google's Shopping Ads
Google Product Listing Ads Reveals Increased Advertiser Investment and Higher Click-Through Rate by Consumers

SYDNEY, AUSTRALIA -- (Marketwire) -- 01/31/13 -- Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today announced the global results of a study on Google Product Listing Ads (PLAs). According to Marin's findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a commercial model in October 2012, and the bet appears to be paying off with Marin finding that advertisers increased their share of search budgets directed towards PLAs by nearly 600% in the last quarter of 2012.

News Facts:

  • In May 2012, Google announced their intent to transition Google Shopping to a sponsored only format, raising concern whether advertisers would invest in shopping ads. According to Marin Software's analysis, after the transition in October 2012, advertisers increased their investment in Google Product Listing Ads nearly 600%.
  • Marin Software's findings indicate users of Google search are seeing Product Listing Ads more often, and are increasing their engagement with the ad format. Marin's advertiser data reveals the share of search clicks resulting from PLAs increased 210% in the last year. Similarly, Marin found in the last quarter of 2012, the impression share of PLAs jumped 60% as holiday shoppers used the ads to make purchase decisions.
  • Based on Marin's analysis, PLAs ended 2012 with a higher click-through rate (CTR) than text ads, and an average cost which is lower than that of traditional text ads. The combination of a higher CTR at a lower cost indicates favorable performance conditions for advertisers. As a result, Marin expects marketers to continue growing their investment in the ad format over time.
  • Marin Software announced today a new PLA enhancement to the Marin platform that enables marketers to efficiently create and edit PLA campaigns, optimize product targets bids to maximize revenue, and generate valuable reports specific to PLA performance.
  • Additional information on PLAs and Marin Software's analysis can be read at:


  • "Google's decision appears to be paying off with increased user engagement and advertiser investment. During the fourth quarter of 2012, we saw some retailers allocate as much as 30% of their spend towards PLAs. Marin Software's new PLA solution allows marketers to harness the power of the new ad format as advertisers seek to acquire revenue online," said Nick Gill, managing director, Marin Software Australia.

About Marin Software
Marin Software Blog

About Marin Software:
Marin provides a leading revenue acquisition management platform used by advertisers and agencies to manage more than $4 billion in annualised ad investments. Offering an integrated platform for search, social, display, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit:

Image Available:

Media Contact:
Marin Software
Email Contact
03 9387 9000

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Web 2.0 Latest News
Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application's users’ behavior and preferences for rapid applications improvements. The next BriefingsDirect big-data innovation case study highlights how Intuit uses deep-data analytics to gain a 360-degree view...
Certain CIOs for incomprehensible reasons keep off their cloud transformation projects several key IT disciplines including Enterprise Architecture (EA), IT Service Management (ITSM) and most importantly Project Management. Do they consider them obsolete? useless? irrelevant? ITaaS St...
In today’s pharmaceutical supply chain, counterfeit activity is thriving. As pharma companies have expanded target markets and outsourced production over the last decade, the supply chain has become increasingly global, virtual, and vulnerable. Illicit activity has thrived, and patient...
Here’s the thing: as sure as we’ll have another record-setting year for NFL streaming, you can also be sure that apps will fail and streaming services will go down. Whether you are dabbling in streaming or diving in whole-hog, you need to know what to do to give your users the most rel...
This is how a typical software product lifecycle works : You gather requirements, build a prototype, detail out the architecture and design, develop the product, test it, deploy the product, handle migration and maintenance and ensure product support. This is a closed loop where the Pr...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers