SCOTTSDALE, AZ -- (Marketwire) -- 01/29/13 -- Alongside world premiere independent films, Verve made its debut to the film world elite at the 2013 Sundance Film Festival held in Park City, Utah, from January 17-27. As a sponsor of the Project Green Music Lounge, Verve not only helped support the nonprofit's mission to protect green space for future generations and fund Back-to-Basics Summer Camps for under-served children, but it also energized Sundance attendees, from A-list celebrities and film industry executives, to VIP moviegoers.

Guests of the Project Green Music Lounge and The RE:treat lounge sponsored by Entertainment Tonight, MTV, Project Green, The Creative Coalition, CW3PR, Nikki Beach, Southwest Airlines and Minnetonka were treated to Verve Energy Drink as well as Verve Healthy Happy Hour cocktails. The Project Green Music Lounge and RE:treat were bursting with energy and provided spectacular views and hot venues for celebrity interviews, music and entertainment. Guests also received a selection of Verve Energy Drink products in celebrity swag bags distributed at the lounge-style gifting suites. Verve was shared with Hollywood elite such as Nicole Kidman, Matthew McConaughey, Naomi Watts, Alicia Keys, Jennifer Hudson, Kristen Bell, Jane Lynch and others, who received Verve and Verve Zero Sugar to enjoy at the festival.

With its great taste and healthy ingredients, Verve also caught the attention of Entertainment Tonight and will be featured on the show's Sundance Special, which airs this week in the United States and internationally over the weekend. Check your local ET air dates and times here or view the segment online. Entertainment Tonight is touted as the most watched entertainment news magazine in the world and is the longest-running entertainment news program.

Lending its dazzling design to the spectacular Park City backdrop, Verve was spotted on MTV News interviews with Joseph Gordon-Levitt (making his directorial debut with "Don Jon's Addiction") and Tony Danza, as well as Director Robert Rodriguez, who returned to Park City to celebrate the anniversary of his cult classic, "El Mariachi."

BK Boreyko, Vemma Founder and CEO, commented, "Verve is a fresh and dynamic brand that fits perfectly with the excitement and energy at Sundance. We were honored to participate in this year's festival and happy to support Project Green and their efforts to promote healthy kids and a healthy environment."

Sundancers also got a sneak peak at Verve Bold, the newest product in the Verve Energy Drink line, which launches January 30. Verve Bold has 50% more energy and 70% less sugar than the original Verve formula, plus no artificial sweeteners, a low-carb profile, and just 5g of natural sweeteners per serving.

About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands -- including Verve, a healthy energy drink -- coupled with the company's rewarding business opportunity help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners.

About Entertainment Tonight
The foremost authority on breaking entertainment news since its debut, Entertainment Tonight is the number one syndicated entertainment news magazine in the world. Since its inception, ET has broadcast more than 8,000 daily shows -- a television milestone by any standard. Widely regarded as a staple of American culture and the "most-watched entertainment news magazine in the world," ET is a broadcast phenomenon. Under the leadership of executive producer Linda Bell Blue, ET's talented on-air personalities include co-hosts Nancy O'Dell and Rob Marciano; correspondents Chris Jacobs and Christina McLarty; and respected film historian and correspondent Leonard Maltin. In its 32nd season, Entertainment Tonight is produced and distributed by CBS Television Distribution and is taped in Studio City, California.