Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


‘Collective on Facebook’ Launches as First-Ever Product to Tap Into Collective’s Powerful Proprietary Data on World’s Leading Social Network

With social media becoming an increasingly vital part of marketers’ digital advertising plans, Collective, the global leader in data-driven, multi-screen advertising solutions for brands, is introducing Collective on Facebook, a new product that for the first time marries Collective’s exclusive data and in-depth audience targeting capabilities to Facebook, the most popular social network in the world, through Facebook Exchange (FBX).

Starting today, Collective on Facebook will be available to the company’s clients as part of a comprehensive, digital advertising buy. With this addition to its roster of products, Collective continues to break down media silos, connecting data-driven, multi-screen advertising between TV, online, mobile and now social media channels.

“Marketers are eager to coordinate advertising across screens and platforms,” said Joe Apprendi, CEO, Collective. “Not only does this simplify the complexity of executing an advertising campaign dependent upon multiple partners and technologies, but vastly increases ad effectiveness and efficiency.”

According to a recent report from William Blair & Company, FBX could increase click-through rates by more than 50 percent – if it provides more targeting data. With the report also stating that FBX ads presently comprise about 25 percent of Facebook's right-rail advertising block, it may not be surprising that it says that some advertisers are reporting that FBX owns 2-3 percent of their entire marketing budget. In addition, media intelligence company Aggregate Knowledge recently conducted a study of 25 campaigns that ran in the fourth quarter of 2012, finding that media plans that included Facebook resulted in 24% more new sales than those that didn’t. As such, Collective on Facebook is a strong investment for those launching a digital marketing campaign.

To learn more about Collective on Facebook, visit http://collective.com/media/fbx.

About Collective

Collective is the leader in data-driven, multi-screen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile and social. Our technology solutions include Ensemble™, our audience buying, creative optimization and analytics platform for advertisers, and AMP®, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
Despite the data privacy protections supposedly conferred by regulations like HIPAA and HITECH, consumers’ confidential health and personal information is still not safe enough. That’s the lesson to be learned from Franklin, TN-based Community Health Systems’ (CHS) August 18 regulatory...

The "internet of things" is not coming. It's here.

Driven by the introduction of low-cost "things" that are actually useful, Silicon Valley's promised land of a wirelessly-linked network of ev...

Earlier in the year, Gartner forecast that by year-end 2016, more than 50 percent of global companies will have stored customer-sensitive data in a public cloud platform. These services can scale very quickly, which has made them very popular for applications that have a requirement fo...
In a recent post I posted on DevOps.com, I suggested the term DevOps as a Service (DaaS). Personally I am not a fan of the term. Mainly because DevOps is not a ‘Service’. It is an approach to achieve business objectives by adopting a set of capabilities, namely: Continuous Business Pla...
The goal of any DevOps solution is to optimize multiple processes in an organization. And success does not necessarily require that in executing the strategy everything needs to be automated to produce an effective plan. Yet, it is important that processes are put in place to handle a ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE