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Sun Country 'Goes Live' with GuestLogix' Complete OnTouch(R) Merchandising Platform
Deployment Marks Most Expansive Use of GuestLogix' Onboard Retail Platform with Successful Implementation of Multi-Pronged Merchandise Offering
By: Marketwired .
Jan. 24, 2013 07:00 AM
TORONTO, ONTARIO -- (Marketwire) -- 01/24/13 -- GuestLogix Inc. (TSX:GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced that it has successfully deployed the Company's OnTouch® Merchandising Platform on US-based leisure and charter carrier Sun Country Airlines onboard flights to select major cities in the United States and Mexico. Sun Country's launch represents the most expansive use of GuestLogix' onboard retail technology to sell duty-free, food and beverage and destination-based merchandise onboard the aircraft.
"We are pleased with the smooth implementation of both OnTouch® Box Office and OnTouch® Ground Connections on Sun Country Airlines," said GuestLogix President & CEO, Brett Proud. "As the airline's sole retail technology provider for duty-free, food and beverage and destination-based merchandise, GuestLogix will begin to see similar deployments of this kind, providing a broader range of retail technology support throughout our customer base as we continue to be the leading innovator within the onboard retail market."
Through GuestLogix' OnTouch® Merchandising Platform, Sun Country passengers can now purchase sightseeing tour passes and attraction discount cards for admission to some of the top attractions across the United States, as well as ground transportation service from select airport hubs in both the US and Mexico, all from the comfort of their airplane seat. Sun Country will also now be able to expand their onboard merchandising program offering additional attraction passes and transportation services, and will have the option to extend access to multiple customer touch points, including access via passenger devices.
"We are delighted to be offering destination-based products and services to our passengers on select flights throughout the United States and Mexico," said Deb Diepholz, VP Product and Planning, Sun Country Airlines. "At Sun Country, we strive to provide the ultimate passenger experience throughout the entire travel journey. By offering a fantastic selection of duty-free merchandise, a delicious array of onboard meals and beverages as well as destination-based merchandise on board, we are extending our service and building customer value beyond the travel gate."
"Using a single onboard retail platform makes it easy and convenient for crews to better serve passengers," said Patrick O'Neill, Senior Vice President and General Manager, GuestLogix USA. "GuestLogix is thrilled to be delivering value to Sun Country and its passengers and we look forward to assisting Sun Country in expanding this program to additional offerings and locations across their network."
About Sun Country Airlines
Sun Country Airlines (MN Airlines, LLC, d.b.a. Sun Country Airlines) is based in St. Paul, Minnesota. The award-winning airline, which flies to popular destinations in the U.S., Mexico and the Caribbean, has earned a reputation for offering world-class service at an affordable price. Sun Country has been recognized for the top notch service provided to passengers by being ranked in the Top Ten Domestic Airlines lists by both Travel+Leisure for five years in a row and Conde Nast Travelers three years in a row. For more information, visit www.suncountry.com.
GuestLogix Inc. (TSX:GXI), the leading global provider of onboard store technology and merchandising solutions, helps airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. GuestLogix brings a decade of expertise as a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices located in Dallas, Texas (serving Americas) London, UK (serving EMEA), and Hong Kong (serving Asia-Pacific). Sales and support offices are located in Singapore and Shanghai. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. In September 2012, GuestLogix acquired U.K.-based onboard retail technology provider Initium Onboard with clients in Europe, South America, Asia-Pacific and the Middle East. More information is available at www.guestlogix.com.
© 2013 GuestLogix. All Rights Reserved.
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 15, 2012 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
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