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The Bon-Ton Holiday Goodwill® Sale Collects More Than A Million Pounds Of Donations
By: PR Newswire
Jan. 23, 2013 10:22 AM
Revenue from the Sale of Donations Funds Goodwill's Career Services Programs
ROCKVILLE, Md., Jan. 23, 2013 /PRNewswire-USNewswire/ -- The Bon-Ton Goodwill Sale, a partnership between The Bon-Ton Stores, Inc. (NASDAQ: BONT) and Goodwill Industries International, collected 1.2 million pounds of clothing and textiles during its first-ever holiday promotion. The donations have an estimated value of nearly $5 million in revenue and Goodwill will sell the donations in its stores to fund job training programs and community-based services, such as child care, financial education, youth mentoring, tax preparation and transportation in the communities in which Goodwill operates. The sale took place from December 6–12, 2012, at all 273 Bon-Ton stores in the Northeast, Midwest and Upper Great Plains.
"The Goodwill Sale with Bon-Ton helps Goodwill continue to provide one-on-one career counseling and employment placement programs as well as access to a host of supportive services that enable people with disabilities and disadvantages to provide for themselves and their families," said Jim Gibbons, president and CEO of Goodwill Industries International. "Goodwill's programs and services serve people with emotional and physical disabilities, people who have been unemployed for the long term, veterans and their families, youth who are at-risk for delinquency, and seniors who need additional support in retirement, enabling them to secure employment opportunities and secure a stable future. We are grateful to Bon-Ton for this long-standing cause partnership."
Donors received coupons for each item donated during the sale to use at Bon-Ton stores. Donors also had the opportunity to register their donations on the Million Acts of Goodwill website, where they could receive an exclusive 25-percent-off coupon and a chance to have their store card paid off in December.
"The Goodwill Sale at Bon-Ton is not only one of our most popular events; it provides dignity to thousands of people across the country who are in need of career advancement services," said Brendan L. Hoffman, president and chief executive officer of The Bon-Ton Stores, Inc. "We are thankful to our customers and to the community for their support of our signature Goodwill Sale, which exemplifies our commitment to the communities in which we operate."
The Goodwill Sale takes place twice a year in the spring and fall. In 2012, Bon-Ton and Goodwill launched the inaugural Holiday Sale. Since 1994, the Goodwill Sale, a cause-marketing collaboration, has generated an estimated potential value of $205 million. Last year was the first year that The Goodwill sale exceeded the $200 million mark in revenue to support Goodwill's employment services.
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About The Bon-Ton Stores, Inc.:
SOURCE Goodwill Industries International
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