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Digital Analytics Association to Host Los Angeles Symposium on Examining The Digital Marketing Challenge (and Opportunity)
By: Marketwired .
Jan. 23, 2013 09:23 AM
WAKEFIELD, MA -- (Marketwire) -- 01/23/13 -- The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that it will host its second annual symposium at the Sheraton Delfina Hotel in Los Angeles, CA on Thursday, January 31st from 12:00 p.m. to 5:00 p.m., followed by a cocktail hour. This symposium examines "The Digital Marketing Challenge (and Opportunity): How Mobile, Big Data & Attribution Shape Multi-Channel Analytics." Topics discussed will range from the growth of mobile usage to the use of big data and attribution modeling. The speakers will each isolate one of the key findings for 2013 and enable attendees to start their analytical year with a well-defined measurement strategy.
The symposium will feature two keynote presentations. Jim Sterne, Digital Analytics Association founder and chairman of the board, will deliver an opening keynote, "The Digital Marketing Challenge and Opportunity," and Dr. Arif Ansari, USC Marshall School of Business, Associate Professor of Clinical Information and Operations Management, will present the closing keynote, "Super Relevancy: The Future of Client Side Mobile Analytics." The full agenda is available online, and additional speakers include:
The registration fee for this event is $10 for members and $50 for non-members.
About the Digital Analytics Association (DAA):
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