Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


GfK Tests New Standard for Global SMA

NUREMBERG, Germany, January 17, 2013 /PRNewswire/ --

GfK has successfully established consistent standards for their truly global and integrated Social Media Analysis (SMA) offer, thus addressing a long unmet need of marketers.

Dr. Ralph Wirth, a global innovation and digital specialist within GfK, said, "International marketing experts are often frustrated by the fact that there are hardly any truly global offerings in the field of social media analysis. This situation forces them to work with several different providers, which complicates the aggregation of results and the extraction of global insights."

GfK's new offering leverages the company's global network to deliver flexible web content gathering and analyses in any language at market leading quality. Local specifics of the web landscape are taken into account, and the bigger picture is derived by integrating SMA insights with other essential context specific information available to GfK, such as survey data or knowledge on purchase behavior.

GfK piloted their new SMA standards in a recent 'status quo' study, run in the People's Republic of China, identifying, collecting and analyzing the online buzz for four leading smart phone brands. The success of the methodology has established GfK's global standard for SMA analysis; delivering a unique, language-agnostic and fully scalable solution.

Wirth explains, "We chose China because it is the most challenging social media market available, combining strict regulations and a unique online landscape. Insights from our highly successful study have already been integrated into several ongoing projects in China. And we have proven that, by using human coders that are supported by automatic algorithms, we can deliver superior quality results and correct for nuances, such as irony and sarcasm - which is absolutely crucial for the way people talk online."

GfK's global SMA standards are the product of numerous projects run across their global network, including a broad range of commercial projects, as well as various 'research on research' studies.  

About GfK

To find out more, visit http://www.gfk.com or follow GfK on Twitter: http://www.twitter.com/gfk_group

Research contact:
Ralph Wirth, Global Innovation & Digital, T. +49-911-395-2812, Ralph.Wirth@gfk.com

PR contact:
Amanda Wheeler, PR & Communication, T +44-7919-624-688, Amanda.Wheeler@gfk.com

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
When a CIO or a CTO thinks of the applications they support it is almost always in terms of a "portfolio" When a research company named Gleanster poll executives about agile data management they discovered an interesting trend. Companies are reporting an increase in portfolio sizes wi...
Hortonworks went through an IPO last Friday, December 12, 2014. It’s initial price of $16 soared by 60% immediately after. Today the stock price is $24.70 with a market cap of $1.02B. Another billion dollar club member. They compete with Cloudera and MapR in packaging the open source H...
Our last post defined customer lifetime value (CLV) as the metric critical in measuring the success or failure of a recurring revenue program. In order for your company to routinely return significant revenue, maximizing CLV needs to be at the top of your priority list. A CLV-supported...
Email is a mission critical application that is relied on to power business communication and collaboration capabilities on a day-to-day basis. It is a vital component of modern business and being able to send and receive email is of paramount importance. If you were to make a list of ...
It’s always been my philosophy that we should make it as easy as possible for our prospects to write us checks. Sounds flippant, but I believe it is sound business philosophy. It’s been interesting to me to see how customers have wanted to buy infrastructure software, and how it has ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE