yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

Google Is Winning the Ecosystem War
Which ecosystem am I talking about?

Which ecosystem am I talking about?

IBM had ruled and still rules the mainframe ecosystem . But the game changed!

Microsoft lorded over the desktop ecosystem. It still does but we all know that the game is changing again.

But what is the new game?
You would be pardoned if you think that the new game in town is the smartphone and tablet ecosystem. Most people think that way.

For sometime it did look like that. But the real new ecosystem is not about the hardware and really about the hosted services … and clearly, Google is winning.

Remember, what happened when Apple replaced Google map with its own? Does it matter to Google if iPhone sells more that Galaxy as long as Google services runs on iPhone? How much more usable would Windows phone have been if all Google services ran smoothly on it? Have you met a person who knowingly chooses Bing over Google search?

And … the nature of the new ecosystem is different
Earlier ecosystems were built on familiarity, standardization, interoperability and supporting infrastructure.

  • Familiarity = Once you are used to a way of working why would you want to change?
  • Standardization = Why would IT want to complicate life by introducing variety?
  • Interoperability = Who would want do develop a product which cannot coexist with the most popular ecosystem?
  • Supporting Infrastructure = People, expertise, add-on products etc.

But, the core product would not improve on its own just because more people are using it. User needs and user feedback had to be programmed into the next version.

Herein lies the beauty of the next generation of services – be it Google Search, Google Map, YouTube, Facebook, Amazon or even Wikipedia.

They improve on their own through learning algorithms
Learning algorithm
= Algorithms that becomes more accurate on its own when more people use it

A good example of Learning Algorithm is Google Search. Have you noticed how accurately it can understand misspelled words – words not in the dictionary, proper names, abbreviations, Indian regional language words etc.? How you noticed how accurate the auto-suggest is? You would rarely have to type your complete search terms. It works so well even when you try to search something like an Indian regional language song.

Microsoft came up with UI innovations in Bing but Google could easily adopt what worked well. I have not yet met anybody who prefers to use Bing over Google.

IBM Watson won the Jeopardy! and had the ability to answer questions like a human. In May 2012 Google introduced “Knowledge Graph” and with that, you get direct answers to many questions in addition to the search results.

Even if some service replicates the algorithm, it would not be as good because the usage database would be missing. It would be a chicken and egg situation because people will not use it as it is not as good and the algorithm would not become better because people do not use it as much.

Same is the case with Google Maps. With more usage it becomes more accurate. Apple has already burnt its finger by trying to replace it.

Have you checked out Google’s indoor mapping initiative (where GPS signals are not available) – if not then have a look at this and this!


Who can challenge Google?

Facebook? … There are enough number of studies which indicate that buying influence of social media is very low.

Amazon? … Would you purchase without comparing price? Serious purchasing without price comparison is a no-no.

Apple? … Industry best kept secret is that new generation Android phones are already superior to iPhone – and Steve Jobs is not around to pull a rabbit out of his hat.

Microsoft? … Right now they are clueless and busy defending their own turf.

Related Articles

Read the original blog entry...

About Udayan Banerjee
Udayan Banerjee is CTO at NIIT Technologies Ltd, an IT industry veteran with more than 30 years' experience. He blogs at
The blog focuses on emerging technologies like cloud computing, mobile computing, social media aka web 2.0 etc. It also contains stuff about agile methodology and trends in architecture. It is a world view seen through the lens of a software service provider based out of Bangalore and serving clients across the world. The focus is mostly on...
  • Keep the hype out and project a realistic picture
  • Uncover trends not very apparent
  • Draw conclusion from real life experience
  • Point out fallacy & discrepancy when I see them
  • Talk about trends which I find interesting

Web 2.0 Latest News
Here’s the thing: as sure as we’ll have another record-setting year for NFL streaming, you can also be sure that apps will fail and streaming services will go down. Whether you are dabbling in streaming or diving in whole-hog, you need to know what to do to give your users the most rel...
In today’s pharmaceutical supply chain, counterfeit activity is thriving. As pharma companies have expanded target markets and outsourced production over the last decade, the supply chain has become increasingly global, virtual, and vulnerable. Illicit activity has thrived, and patient...
Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application's users’ behavior and preferences for rapid applications improvements. The next BriefingsDirect big-data innovation case study highlights how Intuit uses deep-data analytics to gain a 360-degree view...
This is how a typical software product lifecycle works : You gather requirements, build a prototype, detail out the architecture and design, develop the product, test it, deploy the product, handle migration and maintenance and ensure product support. This is a closed loop where the Pr...
Certain CIOs for incomprehensible reasons keep off their cloud transformation projects several key IT disciplines including Enterprise Architecture (EA), IT Service Management (ITSM) and most importantly Project Management. Do they consider them obsolete? useless? irrelevant? ITaaS St...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers