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Leading U.S. Health & Wellness Retailer Enters Canada Under The Vitapath Banner
New Vitamin and Supplement Store Breaks Open the Canadian Market

TORONTO, Jan. 14, 2013 /PRNewswire/ -- Vitapath, a subsidiary of U.S.-based Vitamin Shoppe, Inc. (NYSE:VSI), has opened its first two Canadian stores in the Greater Toronto Area in Newmarket and Leaside. Vitamin Shoppe expects to expand its retail stores under the Vitapath banner across Canada, with additional locations expected to open later in 2013.   With more than 570 retail locations across the United States, The Vitamin Shoppe brings 35 years of expertise in helping people fulfill their health and wellness goals.

(Logo: http://photos.prnewswire.com/prnh/20130114/NY41267LOGO-a)  

(Logo:  http://photos.prnewswire.com/prnh/20130114/NY41267LOGO-b)   

As a specialty retailer of nutritional products ranging from vitamins, minerals and sports supplements to homeopathic remedies, health and beauty aids and more, Vitapath offers Canadians an unrivalled selection of brands and products. The stores feature over 6,300 products from more than 300 brands, including Vitapath's own private label brand with over 200 products. The unique 'Healthy Awards Club' will offer one point for every dollar spent and allow Canadians to redeem points for free merchandise.

The company supports its broad assortment with one of the most knowledgeable teams of store associates in the industry called Health Enthusiasts. In addition to having certified health practitioners and nutritionists in-store, Vitapath Health Enthusiasts participate in regular training so they are able to best help customers find the products that are right for their unique health needs.

"Canadians take an active interest in their health and wellness and Vitapath offers a comprehensive selection of products in a one-stop shopping environment," said Vitamin Shoppe CEO, Tony Truesdale. "Our focus on engaging in one-on-one dialogue and providing expert knowledge and personal service through our Health Enthusiasts and in-store nutritionists will make us a trusted source for our customers."

For more information on store locations, please visit www.vitapath.ca, follow Vitapath on Facebook and on Twitter @Vitapath.

About Vitapath

From its vast selection to its competitive prices, Vitapath cares about the health and wellness of Canada. Vitapath's broad assortment of nutritional health products and its in-store certified health practitioners enable customers to find the products and knowledge to meet their health and wellness goals. Vitapath carries over 6.300 products from international as well as local brands, including an exclusive line of Vitapath products. Follow Vitapath on Facebook at http://www.facebook.com/VITAPATH  and on Twitter at http://twitter.com/Vitapath

About Vitamin Shoppe, Inc. (NYSE:VSI)

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey.  The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States.  The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech and True Athlete proprietary brands.  The Vitamin Shoppe conducts business through more than 570 company-operated retail stores, national mail order catalogs, and website, www.VitaminShoppe.com.  Follow The Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe

SOURCE The Vitamin Shoppe

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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