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Strong Demand for Online Pharma Services 'Beyond the Pill' Among Online Consumers
Manhattan Research's ePharma Consumer®2012 study explores how consumers use digital channels to learn about prescription drugs and interact with pharma companies - Webinar January 22 at 2pm ET
By: PR Newswire
Jan. 10, 2013 11:29 AM
NEW YORK, Jan. 10, 2013 /PRNewswire/ -- The new ePharma Consumer® 2012 study from healthcare market research and advisory firm Manhattan Research shows considerable consumer demand for online services from pharmaceutical companies to help patients manage a chronic condition. The study was fielded online in Q4 2012 among 6,607 U.S. adults (age 18 and over). These results represent an opportunity for leading pharmaceutical companies that are increasingly focusing on outcomes and longer-term customer value in the face of generics and growing formulary restrictions.
Thirty percent of online consumers with a chronic condition and 38 percent of caregivers are interested in registering for a patient support program that would give access to a range of services. The most popular features are financial assistance, meal plans and recipes, tools to track and manage a condition and a registered nurses hotline. Current adoption of such programs varies considerably by condition, for example 41 percent of online patients suffering from multiple sclerosis used one from pharma. Moreover, 75 percent of online consumers who used online pharma patient support programs said they feel confident the prescription they have is right for them or those they take care of because of these services.
"Patients are interested in patient support programs from pharma, and don't necessarily mind registering for access," said Monique Levy, Vice President of Research at Manhattan Research. "At the same time, pharma isn't top-of-mind as a destination, so marketers must consider partnering with other health resources such as general health websites, pharmacies and hospitals in an effort to gain traction for these programs."
Upcoming Webinar! ePharma Consumer® 2012 – Tuesday, January 22 at 2:00pm ET
Vice President of Research Monique Levy is hosting a webinar January 22nd at 2pm ET for those interested in learning more about ePharma Consumer® as well as highlights from the new data. Register today!
About ePharma Consumer® 2012
ePharma Consumer® is Manhattan Research's market research study and syndicated advisory service exploring how consumers use digital channels to learn about prescription drugs and interact with pharma companies. The data can be segmented across a variety of key therapeutic audiences, including diagnosed patients, patients on Rx, caregivers and info seekers.
Key topics covered in the research include:
For more information, please visit www.manhattanresearch.com/epc.
About Manhattan Research
All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders
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SOURCE Manhattan Research
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