yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

Europcar Increases Online Bookings by 15% with Webtrends

LONDON, January 9, 2013 /PRNewswire/ --

Webtrends Optimize helps global car giant increase conversions and sale of add-ons

Europcar has experienced an increase in online visitor conversions of 15% following implementation of Webtrends Optimize and working alongside the team of Optimize consultants at Webtrends, the global leader in digital marketing optimisation and relevance through real-time, unified analytics and customer intelligence.

Since choosing Webtrends Optimize, Europcar, the Paris-based car rental giant, has also achieved its goal of increasing the purchase of extras and add-ons at check-out, experiencing a 12% increase in sales.

Using Optimize, an A/B and multivariate testing and targeting solution that uncovers the best combination of content to drive the highest rates of customer response, Europcar identified the landing page and purchase process as areas requiring optimisation. Segmentation was also introduced in tests across multiple geographies in Europe and the USA to explore how different cultures engaged with the Europcar website.

Catrena Blanco, Head of User Experience, Europcar, comments: "This entire optimisation process has been a real team effort from both parties. The guys at Webtrends are like an extension of my internal team here at Europcar. The quality of our relationship and this collaborative approach has been the key to delivering a successful testing strategy."

"To see an uplift of 15% in conversions and a 12% rise in add-ons is more than we had expected when we started optimisation," added Catrena. "It's proof that A/B and multivariate testing works and delivers a healthy ROI for online sales. We look forward to continuing to work with Webtrends and running further testing campaigns to improve the Europcar websites and the experience of our online customers."

Nick Sharp, Vice-President & General Manager EMEA, Webtrends, comments: "Working with an international brand like Europcar, with thousands of online customers, is an exciting project for Webtrends. Europcar, like so many global brands, recognise the need for optimisation, targeting and testing across their online platforms, not only to help drive an increase in revenue, but more importantly to ensure the customer experience is as friendly and streamlined as possible."

Webtrends Optimize combines a complete selection of test types, including A/B and multivariate. Advanced segmentation enables companies to identify and target their most valuable audience with customised campaigns, offering the most relevant content in real-time, thus increasing conversions.

More information on Webtrends Optimize can be found here.

About Webtrends Inc.

Webtrends power digital marketing success and are at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimisation solutions, delivered across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in so much more than just real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, Alitalia, Lloyds Banking Group,, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota,, AllSaints, The Telegraph, and many more.

Webtrends is headquartered in North America. The Webtrends EMEA head office is in Staines(UK) with regional offices in Germany, France and Italy.


Twitter: @webtrends




About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
LittleBits Electronics offers the CloudBit Module which is a easy and quick option to create Internet connected devices. You can tag on Internet to many things without you needing to program anything. There are many, many projects that you can do with this module. Using IFTTT (read abo...
BizSlate is a cloud-based, supply chain software solution that enables small- and mid-sized manufacturing and distribution businesses to compete more effectively, reduce operational costs, and gain greater visibility into their supply chains. Unlike most ERP and order management softwa...
Are you a winner? Are you someone who always gets what they want? Are you one of those people who do what they set their eyes on no matter what the circumstances? If you answered yes to all of these questions then you are among the highly successful people in the world that have a prov...
Has your organization ever been attacked from the inside? Most companies would say no. In the latest report from the SANS Institute “Insider Threats and the Need for Fast and Directed Response”[1] only 34 percent of the more than 770 IT/security professionals in a range of industries s...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabi...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers