From the Wires
Auxilium Pharmaceuticals Streamlines Copy Approval Process with Vault PromoMats, Veeva Systems’ Cloud-Based Content Management Application
Jan. 8, 2013 07:11 AM
Auxilium Pharmaceuticals (NASDAQ: AUXL) deploys Vault PromoMats, Veeva
Systems’ cloud-based content management application to corral
promotional and medical affairs content across the enterprise. The
product will streamline a previously time-consuming copy approval
process. Auxilium’s selection committee cited Vault’s intuitive web 2.0
interface, easy accessibility for both internal and external
stakeholders and low maintenance as key reasons for selecting Vault over
other competitors.
Auxilium’s brand teams had been using a complicated and inefficient
paper-based copy approval process that involved more than 20 external
partners, including marketing agencies and consultants. There had been a
complex audit trail, no efficient way to collaborate with agencies or
traveling employees and no easy way to make content changes. With major
growth on the horizon, Auxilium searched for a more proficient system.
The company considered customizing a traditional content management
system, but found it was more cost-effective to implement a solution
designed to truly meet the unique needs of the life sciences industry.
“It really came down to the familiar, Amazon-like user interface in
Vault PromoMats,” explained Kathy Junod, director of IT for Auxilium.
“Marketing and Medical Affairs teams work with so many external partners
that we needed our system to be highly intuitive and easy to learn how
to use. Vault PromoMats met all of our other criteria and absolutely
knocked it out of the park in terms of usability.”
Junod added, “We also liked that Vault PromoMats offered the benefits of
being in the cloud. We just went through our first upgrade and it was
simple, painless and completely non-disruptive to users. Maintenance is
easy, too – I don’t even need a dedicated person on staff to support the
system.”
Vault PromoMats is built on the Vault Platform, a cloud-based
multitenant architecture that has been created from the ground up to
meet the life sciences industry’s regulatory and validation
requirements. It solves the complex content management challenges facing
many life sciences organizations today by combining streamlined
functionality for compliance and collaboration with the flexibility of a
cloud solution. And, because Vault PromoMats is in the cloud, there’s no
software to install, hardware to maintain or costly updates to deploy.
All users automatically run on the most recent version, allowing them to
enjoy the latest system features while ensuring they remain up-to-date
on compliance changes.
Vault PromoMats is part of Veeva Vault, the only complete suite of
business-process-specific content management applications integrated for
enterprise-wide regulated content management in the cloud.
“Veeva has such a great reputation in the life sciences CRM space that
we felt comfortable working with them as a new market entrant in content
management,” Junod concluded. “Fortunately, our decision has been
substantiated. Users are very happy with Vault, the copy approval
process has been dramatically streamlined and it’s much easier to
collaborate.”
Since a successful Vault PromoMats implementation in Marketing, Auxilium
recently added its Medical Affairs team to the system as well. According
to Junod, Auxilium expects to continue to expand its use of the system
as the company adds to its own growing portfolio of pharmaceutical
products.
About Veeva Systems
Veeva Systems is a leader in cloud-based software for the global life
sciences industry. Committed to innovation, product excellence and
customer success, Veeva has over 150 customers, ranging from the world’s
largest pharmaceutical companies to emerging biotechs. Founded in 2007,
Veeva is a privately held company headquartered in the San Francisco Bay
Area, with offices in Philadelphia, Barcelona, Budapest, Paris, Beijing,
Shanghai and Tokyo. For more information, visit www.veevasystems.com.
Copyright (c) 2013 Veeva Systems. All rights reserved. Veeva and the
Veeva logo are registered trademarks of Veeva Systems. Veeva Systems
owns other registered and unregistered trademarks. Other names used
herein may be trademarks of their respective owners.
About Business WireCopyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
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