From the Wires
Roku Adds New Roku Ready Partners for 2013
Jan. 7, 2013 03:02 AM
As demand for streaming entertainment continues to grow, there is more
interest from consumer electronics manufacturers, particularly TV makers
who are looking to introduce streaming features to their devices. Rather
than invest in building and maintaining their own platforms, many are
turning to Roku®.
The company today announced six new Roku
Ready® partners – Coby Electronics Corp.; Harman Kardon; Hisense
Electric Co. Ltd.; TCL Corp.; Voxx Accessories Corp. and Westinghouse
Digital – who join existing Roku Ready partners 3M; Element Electronics;
Haier America; Hitachi America, Ltd.; Insignia, a Best Buy brand; OPPO;
Sumar Intl., Inc. and TMAX Digital, Inc. (Apex Digital®TVs) in using the
Roku Streaming Stick™ to provide an integrated streaming experience for
their customers. Many of these Roku Ready partners will introduce their
new Smart TVs and devices with Roku at the Consumer
Electronics Show (CES) in Las Vegas. In other news today, Roku also
announced “TWC TV Launching on Roku” and “Roku Surpasses 700 Channels
with New Services from Best Brands in Streaming Entertainment.”
Most people keep their TVs for six to eight years, yet today’s consumer
electronics require regular software updates and enhancements or they
quickly become outdated. Even if the software continues to evolve, the
hardware often needs upgrades in order to keep pace. Moving the
streaming platform to a stick addresses the concern of Smart TVs or
other electronics becoming obsolete shortly after purchase as the
streaming stick can be replaced, as needed and for a fraction of the
cost of the device. Additionally manufacturers benefit from a proven
streaming platform that involves very little financial and technical
investment.
“Consumer electronics makers are turning to the Roku Streaming Stick to
create Smart TVs, projectors, Blu-ray players, digital antennas – and
even audio receivers – that give consumers instant access to the
highly-rated Roku streaming platform, filled with compelling
entertainment and yet incredibly easy to use,” said Chas Smith, general
manager of OEM business, Roku. “With 14 CE manufacturers now turning to
Roku for streaming solutions, consumers will have many choices in 2013
when shopping for new, innovative and affordable electronics.”
New Smart TVs with the Roku Streaming Stick will be on display at CES
from:
-
Apex booth #12138, Central Hall
-
Coby, booth #12027, Central Hall
-
Haier, booth #10939, Central Hall
-
Hisense, booth #7243, Central Hall
-
TCL, booth #9825, Central Hall
-
Westinghouse Digital, LVH, Hospitality suite 360
In addition the 3M Streaming Projector with Roku can be found at booth
#30528, South Hall.
Roku Ready Devices and the Roku Streaming Stick
Roku Ready devices are certified to work seamlessly with the Roku
Streaming Stick, a completely cordless streaming device about the size
of a standard USB flash drive. The Roku Streaming Stick features
built-in WiFi, processor, memory and software to deliver the
award-winning Roku streaming experience. Once the Roku Streaming Stick
is plugged into the MHL (mobile-high definition link) port on the
device, it is immediately detected to allow the consumer to use the
device’s remote for all streaming commands. Like Roku streaming players,
the Roku Streaming Stick also benefits from free software updates and
channel enhancements. Roku Ready devices bare a Roku logo on their
packaging for easy identification, and they can be bundled for sale with
the Roku Streaming Stick for additional consumer convenience. For more
information, visit www.roku.com/streamingstick.
About Roku, Inc.
Roku is a leading streaming platform for delivering video, music and
casual games to the TV. Roku launched the first player to stream Netflix
to the TV in 2008, and today streams more than 700 entertainment
channels to millions of devices. Roku streaming players and the Roku
Streaming Stick can be purchased from Roku and major retailers in the
U.S. Roku players are also available in Canada, the U.K. and Republic of
Ireland. Roku was founded by Anthony Wood, inventor of the DVR. The
company is headquartered in Saratoga, Calif. For more information, visit www.roku.com.
Roku and Roku Ready are registered trademarks and Roku Streaming Stick
is a trademark of Roku, Inc. in the U.S. and in other countries.
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