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Strategy Analytics: iPhone Tops Americans' 2013 Consumer Technology Wish List

US consumers are more likely to buy an iPhone during the next twelve months than any other of 22 key consumer electronics products, according to the latest ConsumerMetrix survey from Strategy Analytics. 23.5 percent of 2285 US consumers say they are somewhat or very likely to buy an iPhone. The next most popular products are the Android smartphone (21.6 percent), the portable PC (17.4 percent) and the iPad (15.3 percent). Smart TVs feature next on the list, followed by digital cameras, blu-ray disc players and desktop PCs. Products which appear towards the bottom of the wish list include Apple TV, internet radios and multi-room music systems.

“Americans show no signs of falling out of love with the iPhone,” says Jia Wu, Director, Connected Home Devices. “But interest in Android smartphones as well as other personal computing devices remains strong, highlighting the leading role of these smart technologies in today’s technology lifestyles.”

The study also identified changes in buying intentions over the past six months. There has been a strong increase in interest in mobile phones in general, and intention to buy TVs has also risen strongly. Interest in buying blu-ray disc players, however, has fallen, and there has also been a notable decline in intention to buy portable PCs and portable Mac computers.

Editor’s Note: Strategy Analytics conducted an online survey, the ConsumerMetrix Survey fielded in October 2012. The sample consisted of n=4268 in Europe ages 15-74. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively.

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of emerging technology, communications and media. For more information, please visit

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