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Revionics Opens UK Office and Hires Guillermo Rotstein to Fuel EMEA Expansion

Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that it has opened a new office in London, UK and appointed Guillermo Rotstein, as Vice President of Sales for Europe, the Middle-East and Africa (EMEA). In his new role, Rotstein will be responsible for strategic sales and business development efforts across the entire EMEA region.

“We are extremely pleased to have Guillermo join the Revionics team to strengthen our EMEA operations and sales efforts,” stated Marc Hafner, President and CEO of Revionics. “EMEA represents a significant growth area for Revionics and with Guillermo’s strong retail sales expertise, coupled with his deep technology knowledge, we will accelerate the adoption of our solutions across this region.”

Rotstein has over 15 years experience bringing big data, planning and optimization software technologies into the retail market. He joins Revionics from Oracle where he served as Senior Director, EMEA Sales Consulting and Business Development for their Retail Business Unit. Prior to this, he was the Europe Programme Director at ProfitLogic, a Price Optimization pioneer, that was acquired by Oracle. He also served in Presales and Consulting functions at i2 Technologies in Europe and as a Research Associate at the Centre for Process Systems, at Imperial College in London, where he developed and applied optimization models for the Process and CPG industries. Guillermo has a PhD in Applied Artificial Intelligence from the Israel Institute of Technology and a degree in Chemical Engineering from the Universidad Nacional del Sur, Argentina.

“I am thrilled to be part of the Revionics team, a company that is experiencing tremendous growth and whose innovative optimization solutions enables retailers to compete more profitably in today’s highly-complex retail market,” said Guillermo Rotstein, Revionics’ new Vice President of Sales for EMEA. “Revionics’ merchandise optimization solutions offer unique capabilities specially suited for the European retailers and I am looking forward to growing Revionics’ customer base in the region and delivering value to their business.”

Revionics’ new EMEA office is located at: 11th Floor, The Broadgate Tower, 20 Primrose Street, London, EC2A 2EW, Phone: +44 (0) 20 7596 2753

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 31,000 retail locations and $95B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit

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