Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


TD Bank Says it's Time to Bank Human, Again
A New Campaign Puts Customers and Employees in the Spotlight

PORTLAND, Maine and CHERRY HILL, N.J., Jan. 2, 2013 /PRNewswire/ -- TD Bank, America's Most Convenient Bank®, is kicking off 2013 by introducing a fresh creative marketing platform, Bank Human, Again. Through a fully integrated multimedia campaign, the platform casts customers and employees in the spotlight and brings to life America's Most Convenient Bank's legendary service and unparalleled convenience.  

(Photo: http://photos.prnewswire.com/prnh/20130102/PH35644-a )

(Photo: http://photos.prnewswire.com/prnh/20130102/PH35644-b )

(Logo: http://photos.prnewswire.com/prnh/20081031/NEF005LOGO-a )

"Bank Human is all about people—our customers and employees," says TD Bank, America's Most Convenient Bank's, Chief Marketing Officer Vinoo Vijay. "The new marketing campaign viscerally communicates TD's attributes of unparalleled service and convenience, and our customer-first culture."

Bringing Bank Human to Life in Advertising

Six, 30-second lighthearted television spots show a customer struggling with a pen too tightly chained to the desk, a bank closing as a small business customer tries to make after-work deposits, and consumers "interacting" with robotic automated tellers at faceless financial institutions. The ads then declare it is time to Bank Human, Again, revealing the customer experience offered by TD Bank, America's Most Convenient Bank, from free customer coin counting and the longest banking hours to instant-issue debit cards, and even, free unchained pens.

The campaign will have media touch points across broadcast, print and digital:

  • Television: Television ads will air on prime time programs throughout TD Bank's footprint, including an enhanced presence in New York with a cable buy focused in the five boroughs.
  • Print: Print creative will appear in key publications throughout the bank's footprint in New York, Philadelphia and Boston, providing a more detailed message of what it means to Bank Human.
  • Digital: A robust digital effort will incorporate a variety of executions including rich media, video and dynamic banners. All activity will drive to a custom campaign microsite-www.BankHumanAgain.com.

Customers and Employees Take Center Stage

The new marketing campaign will feature a notable shift from celebrity-driven advertising and marketing to spotlighting customers and employees as the stars. 

Messaging throughout all engagement channels will focus on communicating the humanizing experience offered to TD Bank, America's Most Convenient Bank, customers through storytelling. At TD Bank stores, customer vignettes will be featured on LCD screens showing proud customers sharing why they love TD. The videos will also be found on YouTube and the micro site. Soon in New York City, consumers will find an interactive online map of store locations featuring TD employees offering directions and other information.

Additional campaign elements will be integrated across other platforms such as social media and public relations.

To learn more about TD Bank, America's Most Convenient Bank, stop by a store, visit us at www.tdbank.com, find us on Facebook at www.facebook.com/TDMoneyLoungeUS or on Twitter at www.twitter.com/TDBank_US.

About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing nearly 8 million customers with a full range of retail, small business and commercial banking products and services at nearly 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J., and Portland, Maine. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDMoneyLoungeUS and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank is one of the few banks in the world rated Aaa by Moody's and trades on the New York and Toronto stock exchanges under the ticker symbol "TD." To learn more, visit www.td.com.

SOURCE TD Bank

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
In my hunt for the mysterious DevOps practice, I’ve been let down. DevOps are hard to find. When you find them, they do not exactly do what you think they should do. Some DevOps teams only execute on automation for dev; while others are operations folks with a new name; and still other...
Just last year, a CA Technologies and Vanson Bourne survey revealed that DevOps was not a sure-fire hit— 16 percent of senior IT professionals did not know what DevOps was, and an additional 18 percent had no plans to adopt it. Fast forward one year and the results tell an entirely new...
Last week I told you about my family’s experience with an under the skin glucose sensor that tracks blood sugar levels. While this Internet of Things trend often takes the form of a thermostat, light bulb or coffee machine, the medical field has been using sensors for a while and it is...
Don’t emphasize network security at the cost of endpoint security; the two can be integrated and work hand in hand. The result is a safer, more secure business ready for the challenges of the future.
Most forward-looking CEOs have already made their move to prepare for the future that they foresee – where business technology is a key deciding factor for them to attain ongoing commercial prosperity. This new digital-propelled environment will profoundly change business processes, al...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE