yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

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Is Facebook Clueless About How to Justify Its IPO Price?
Why is Facebook so desperate to make money from your photo even at the risk of antagonizing the user?

Why did Instagram modify its Terms of Use policy? The new policy says:

…to help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you…”

There is no surprise that there was a furor on the web – everybody protested. Such reaction is expected. What is surprising is the response from Instagram:

“…the language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question…” BUT “…some of the data you produce — like the actions you take (eg, following the account) and your profile photo — might show up if you are following this business…”

In essence what they are saying is – we will change the language but we will still allow advertisers to use your content.


Instagram is now owned by Facebook
Do you remember that Instagram was bought over by Facebook for 1 billion US$ in April 2012? So why is Facebook so desperate to make money from your photo even at the risk of antagonizing the user? Could it be that they are finding it difficult to monetize the user base? It would seem so if you go by data released by IBM shows then Facebook had almost zero effect on Black Friday sales, and Twitter actually had zero. Forrester had reported similar finding earlier.


Is Social Media Marketing a hype which is about to be busted? Will Facebook ever be able to justify its IPO price?

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About Udayan Banerjee
Udayan Banerjee is CTO at NIIT Technologies Ltd, an IT industry veteran with more than 30 years' experience. He blogs at
The blog focuses on emerging technologies like cloud computing, mobile computing, social media aka web 2.0 etc. It also contains stuff about agile methodology and trends in architecture. It is a world view seen through the lens of a software service provider based out of Bangalore and serving clients across the world. The focus is mostly on...
  • Keep the hype out and project a realistic picture
  • Uncover trends not very apparent
  • Draw conclusion from real life experience
  • Point out fallacy & discrepancy when I see them
  • Talk about trends which I find interesting

Web 2.0 Latest News
My favorite writer, Gil Press, sums it up with, “It’s Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology” where he talks about how Gartner released its latest Hype Cycle for Emerging Technologies, and how big data has moved down the “trough of disillusion...
When we talk about the impact of BYOD and BYOA and the Internet of Things, we often focus on the impact on data center architectures. That's because there will be an increasing need for authentication, for access control, for security, for application delivery as the number of potentia...
Ten short years ago, Apache Hadoop was just a small project deployed on a few machines at Yahoo and within a few years, it had truly become the backbone of Yahoo’s data infrastructure. Additionally, the current Apache Hadoop market is forecasted to surpass $16 billion by 2020. This mi...
With a slow-growing domestic market and their own consumers increasingly shopping cross border, US e-commerce sites are starting to realize they need to compete globally. But are they ready for it? And are their payment service providers? A.T Kearney´s “2015 Global Retail E-Commerce ...
Last week, I was a keynote speaker at the Mobile Edge '16 conference in Lisbon, Portugal. Following the conference I met individually with many different companies. These companies represented a variety of industries, sizes and digital maturity levels. I was sharing my latest digital ...
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