Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


Adlucent Data Reveals Growing Influence of Google Shopping Product Listing Ads (PLAs)

AUSTIN, Texas, Dec. 20, 2012 /PRNewswire/ -- Adlucent today unveiled new data on the growth and performance of Google Shopping Product Listing Ads (PLAs) this holiday season. The data shows that Google's recent transition to Google Shopping has driven explosive growth for the PLA search ad unit and is rapidly changing the way that shoppers engage brands through search.

Key findings from the analysis, which covers hundreds of millions of searches over the primary holiday buying weeks, include:

  • Click-through rates for PLAs have been about 95% higher than text ads while CPCs have been about 7% higher.
  • Retailers have allocated on average about 20% of their non-brand spend to PLAs throughout the holiday season.
  • PLA conversion rates have been 123% higher than text ads, while average order values (AOVs) have been about 7% lower.
  • PLAs have been effective at driving conversions on non-brand terms (i.e.  Floral Lace Dress vs. Free People Dress), often a key source for new customers.

"The click-through and conversion rates for PLAs during the holiday season have exceeded our expectations," said Michael Griffin, founder and Chief Executive Officer at Adlucent. "It's exciting to see consumers respond so positively as it means a gap is being filled in their shopping and decision-making process  - and that Google and advertisers are evolving and investing in relevant new channels."

Adlucent's Precision Product Matching technology and approach allows retailers to easily and successfully manage PLAs at the product level, carefully matching search queries to the right item and bid based on a deep understanding of consumer intent.

"Through Adlucent, we have been able to supercharge our PLA program by strategically focusing on the right products to showcase this holiday," said Jason Reeder, Marketing Manager at Skinit. "Adlucent was instrumental in providing a more nuanced understanding of why particular PLA images drive higher click-through and conversion rates. This insight, in combination with optimization of the top-performing products from over 500,000 SKUs, enabled us to achieve top PLA positioning, grow market share and drive our highest daily sales thus far." 

Adlucent brings more than 10 years of experience in performance marketing and retail analytics to help retail brands quickly capitalize on the new market share and revenue offered by Google Shopping's PLAs. Recent successes include:

About Adlucent
Adlucent is a marketing technology and analytics company based in Austin, Texas, focusing solely on retail and eCommerce companies. Leveraging its Deep Search® search marketing and retail analytics platform, Adlucent's experts help the smartest retailers acquire new customers and grow revenue profitably through digital marketing. Expanding from a decade-long relationship with Amazon.com, Adlucent's current client base includes innovative retail brands such as Oriental Trading Company, Harry & David, Jewelry Television, and Free People.

Media contact:
Lisa Roberts
Adlucent
lisa.roberts@adlucent.com
1.800.788.9152 x1917
www.adlucent.com

SOURCE Adlucent

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
For retailers everywhere, it’s a challenging new day. Security threats are a constant – both inside their four walls and out. The big security breaches we hear about on the news; the smaller ones sometimes not. But their impact remains costly to us all. The need for mobility, rapidly e...
I write and study often on the subject of digital transformation - the digital transformation of industries, markets, products, business models, etc. In brief, digital transformation is about the impact that collected and analyzed data can have when used to enhance business processes ...
I had the privilege of attending a mobile security event this week and speaking with many experts on the matter. I am not a mobile security expert, so my role was to speak on mobile strategies and trends and to learn as much as I could. What did I learn? I learned the difference b...
General Electric (GE) has been a household name for more than a century, thanks in large part to its role in making households easier to run. Starting with the light bulb invented by its founder, Thomas Edison, GE has been selling devices (“things”) to consumers throughout its 122-year...
It's time to condense all I've seen, heard, and learned about the IoT into a fun, easy-to-remember guide. Without further ado, here are Five (5) Things About the Internet of Things: 1. It's the end-state of Moore's Law. It's easy enough to debunk the IoT as “nothing new.” After all,...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE