Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


Publicis Groupe Acquires Monterosa, Award-winning Global Mobile Agency - Move to Boost BBH Network's Profile in Key Mobile Marketing Segment

PARIS, December 18, 2012 /PRNewswire/ --

Publicis Groupe [Euronext Paris: FR0000130577] announced today the acquisition of the award-winning global mobile agency Monterosa. The agency will report into Bartle Bogle Hegarty (BBH), providing the network with a core specialty in mobile communications and a team of dedicated specialists around the world.  

The move follows Publicis Groupe's pioneering expansion into the mobile advertising market with its acquisition of Phonevalley in 2007. Like Phonevalley, Monterosa is exclusively committed to mobile marketing and communications, one of the high-growth digital sectors in which Publicis Groupe is committed to expanding its footprint.  

Founded in 2009 by four Swedes - Johan Hemminger, Johan Ståhle, Anton Holmquist and Carl Norberg - Monterosa has offices in New York, Singapore and is headquartered in Stockholm. The agency's 30-strong team works with some of the world's biggest brands, including Carlsberg, Google, Mercedes Benz, Samsung and Vodafone. Award-winning work has included Mini Cooper's 'Getaway' campaign (2011) and a number of global apps such as Buick Encore's 'Hide and Seek' in China,  Lufthansa's 'Anywake' in Scandinavia, AT&T's 'Daybreak' in the US and the Pan-Asian Axe 'Dare' app for Unilever.

Monterosa will keep its name and the agency will work with its own clients as well as other advertising agency partners throughout BBH and Publicis Groupe. The deal will enable Monterosa to grow its footprint to other areas in the world and work more closely with its clients. Carl Norberg, a co-founder of Monterosa, will continue to manage the agency and will report to BBH Group's CEO, Gwyn Jones.

The interactive and mobile advertising and communications sector is currently experiencing spectacular growth as it benefits from convergent technological developments and the massive spread of smartphones. According to eMarketer, worldwide mobile-ad spending will reach $6.4 billion in 2012 and more than $23.6 billion by 2016. Monterosa's strong expertise in mobile and its multi-region profile will provide BBH with a core specialty in this key sector, which is one of the fastest growing media channels.

"The ubiquity and intimacy of smartphones make mobile campaigns an entirely new way to communicate with consumers," said Gwyn Jones, CEO of BBH Group. "Mobile ads can be uniquely useful and pertinent - but they can also be perceived by consumers as disruptive. It's vital that we help our clients develop campaigns that are not just technically seamless, but also friendly and relevant. We've been working with Monterosa for 18 months now. They have a great team, and a culture and approach that fit well with ours. We're very excited about the potential for this strategically important move."

Johan Hemminger, CEO of Monterosa Stockholm, added, "Our two companies share a passion for producing highly creative, disruptive ideas with a dedication to craft. This deal will enable us to take our work to the next level. "


About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi), traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and specialized communications with PHCG (Publicis Healthcare Communications Group). Present in 104 countries, the Groupe employs 56,000 professionals.

http://www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: http://www.facebook.com/publicisgroupe

Viva la Difference !

About BBH

In the first half of this year BBH in London was awarded Agency of the Year at the British Arrows (BTAA) and won Creative Review magazine's Agency of the Year. BBH Group was awarded the coveted Agency of the Year award at the Webby Awards in the USA. BBH London is Campaign magazine's current Agency of the Year and won the Grand Prix for Effectiveness at the Cannes Festival of Creativity in June.

Website: http://www.bartleboglehegarty.com


Contacts

Publicis Groupe
Peggy Nahmany
Communication corporate
+ 33(0)1-44-43-72-83

Martine Hue
Relations investisseurs
+ 33(0)1-44-43-65-00

Stéphanie Atellian
Relations investisseurs
+ 33(0)1-44-43-74-44

Monterosa
Johan Hemminger (Sweden)
Founder
+46-702-99-30-34

Carl Norberg (Singapore)
Founder
+65-92727-840

BBH
Isobel Barnes (London)
PR Manager
+44-7931-553-577


Deborah Abraham (APAC)
PR Director
+65-9683-9086


SOURCE Publicis Groupe

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
DevOps has quickly become the buzzword du jour for the software industry and promotes something that many developers and IT Administrators don’t enjoy: collaboration. According to Wikipedia, “DevOps acknowledges the interdependence of software development, quality assurance, and IT ope...
You’ve got to test your website with mobile users even if you don’t have a mobile app or dedicated mobile presence. We see this in our discussions here at Neotys all the time: we’ll be asking someone about their mobile strategy and they’ll say, “Our mobile team does that.” Even if you ...
One reason a lot of entrepreneurs flock to cloud-based services for their business is the cost. Native applications require licenses that are either too expensive or require elaborate set-up across all devices. In a recent article on the Entrepreneur, Bask Iyer, the CIO and Senior Vic...
With the advent (or surge in popularity) of cloud computing, our use of the so-called ‘computer operating system’ is coming into question. Given that the cloud exists on the back end to drive power to our ‘endpoint’ devices (in whatever form they may be) today, the way those devices h...
DoubleDown Interactive, a provider of online free-to-play casino games, needs to process huge amounts of streaming event data from their games and make that data rapidly available to data scientists and analysts. Hear how Amazon S3 and Snowflake’s Elastic Data Warehouse have made it po...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE