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TechTarget Acquires LeMagIT, a Leading French IT Media Brand
By: Business Wire
Dec. 17, 2012 04:15 PM
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces it has acquired the websites and product offerings of LeMagIT, a strategic partner with TechTarget since 2010. The acquisition strengthens TechTarget’s value proposition to deliver focused content, targeted audiences and innovative capabilities to enterprise IT providers trying to make progress in Europe.
Since its launch in 2008, LeMagIT’s network of sites has offered French-language news and analysis for IT decision makers on core enterprise IT topics such as cloud computing, virtualization, security, and storage and attracts over 250,000 visits per month. The existing management and editorial team of LeMagIT, led by Chairman Eric Ochs, and Founder and Chief Operating Officer David Castaneira, will be remaining with the company and working with TechTarget to continue to grow its French business. Ochs, who was formerly CEO at IDG France, and Castaneira, formerly the Online Director at IDG France, have over 30 years combined experience in online publishing and extensive expertise in serving the information needs of French IT decision makers and the technology marketers looking to reach them.
LeMagIT’s network includes the following in-depth technology media properties: LeMagIT.fr, StratégiesCloud.fr, as well as an IT white paper and webcast library, LesSourcesIT.fr. Over 60,000 registered IT professionals have benefitted from LeMagIT’s blend of independent editorial coverage from an experienced editorial team based in Paris, and decision-support content from key technology vendors.
This acquisition provides TechTarget with an on-the-ground sales and editorial presence in a key European market, and further expands the Company’s already-robust program delivery capabilities.
“Our EMEA-based business continues to see very strong growth, and this acquisition is a further investment in our capabilities there,” said Greg Strakosch, CEO, TechTarget. “It is also a continuation of our strategy of having direct operations in the major markets across the world, giving our advertisers the ability to run integrated campaigns across multiple geographies.”
The acquisition complements TechTarget’s existing offerings in the region, which generate over 500,000 EMEA sales leads for technology vendors annually through ComputerWeekly.com and Microscope.co.uk, and more than a dozen targeted websites in English, German, French, Spanish, and Italian covering a wide range of targeted information technology topics.
“LeMagIT has been a very effective partner for us and our customers, and we are looking forward to working more closely with them to further accelerate our growth in France,” said Bill Crowley, Senior Vice President of International for TechTarget. “We are excited about the potential that results from combining their deep editorial coverage and reach to key IT decision makers with our core capabilities in developing audiences and lead generation expertise.”
Acquiring these targeted LeMagIT websites helps further expand TechTarget’s major international growth initiatives. In the last several years, TechTarget has opened offices in London, Beijing, Singapore and Sydney and now offers advertisers the ability to advertise on more than 60 country-specific web sites.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 100 technology-specific websites and a wide selection of custom advertising, branding, and lead generation solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2012 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, ComputerWeekly.com, Microscope.co.uk are trademarks of TechTarget. All other trademarks are the property of their respective owners.
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