Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Today's Top SOA Links


Godiva Sweetens the Deal with Loyalty
Godiva shares the secret recipe to a successful customer loyalty program

CLIFTON HEIGHTS, Pa., Dec. 17, 2012 /PRNewswire-iReach/ -- Strengthening ties with a retailer's best customers continues to be a priority as we enter 2013. Loyalty programs have proven to be one of the most cost effective and successful ways to acquire, retain, and convert good customers into best customers. Retaining 5% of your customer base can increase revenues by 50%. Godiva is maximizing their customer potential by taking advantage of creative loyalty strategies.

During a recent webinar with Godiva and Demandware, Jordan Majkszak, Director of Marketing at ProfitPoint, a leading provider of loyalty programs, states that, "Consumer spending is 46% higher with companies that offer loyalty programs". Majkszak states, "The key to a successful loyalty program is to move beyond simple transactional data and increase the revenue potential by building customer relationships through targeted and relevant promotions and rewards." Majkszak went on to say that, "Programs must resonate with each customer, build visibility and advocacy, and differentiate you from the competition. Otherwise your loyalty program will go stale and become just another tag on a key ring."

Godiva Chocolatier has found success in creative customer loyalty strategies by combining social media, sweepstakes, and loyalty with their recent "Cake Bash Sweepstakes". Barbara Eskin, Director-Development, Loyalty & Acquisition, said their objective was to "drive fan growth and acquisition". Eskin said, "Visits exceeded expectations by over 30%, unique entrants exceeded expectations by 11% and nearly 3 times the amount of fans 'talked about us' than was forecasted." An aggressive set of communication levers were put in place to support their predetermined success indicators that included email, social media, boutique collateral, catalog advertisements and website announcements. The sweepstakes itself was hosted on Facebook.

Godiva also uses many promotional loyalty programs that help address the seasonality of their business vertical and act as a refer-a-friend promotion to support customer acquisition initiatives. For example, any customer that spends over $50 on products between Black Friday and Christmas receives a $10 promotional gift card that is valid for redemption between the day after Christmas until the last day of January. Why make the cards valid only during a certain time? "This is a great tool when traffic might be a little off", Eskin said.

Additional promotional loyalty programs used by Godiva include a "gift with purchase". Eskin says, "Godiva's promotional loyalty program success is built on surveying our customers to understand what their personal interests are and building promotions that reflect those interests." Their recent free apron with a purchase over $30 promotion exceeded their expectations and sold out in less than 10 days.

Rick Kenney, Director of Strategic Initiatives with Demandware states, "Retention efforts like loyalty programs are clearly an efficient investment. Returning visitors are 9 times more like to make a purchase than a first time visitor."

In closing, Majkszak reinforced a few key points about successful loyalty programs - keep programs simple and keep them fresh, get ready to take your loyalty program mobile, incorporate social media and incent your influencers, and use promotional loyalty to keep your customers engaged and interested in your programs.

View The Recorded Webinar Here

Media Contact: Jordan Majkszak ProfitPoint, Inc., 8885416789, jordan@profitpoint.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE ProfitPoint, Inc.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
JavaScript redefined web applications ushering in a new era of dynamic websites with fluid responsive designs. It has gained a strong following among developers, popular libraries and frameworks like JQuery and Angular JS are all built with JavaScript. The endless design possibilities ...
Every organization collects, stores and retains portions of dark data. It's the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement. In fact, not using data effectively is costing United Airlines almost $1 Billio...
We’re starting to see predictions about what’s going to be hot in enterprise technology in 2017. Cloud (yet again), Blockchain, Big Data / Analytics, Internet of Things (IoT) are all among the top of the list. However, it was Krish Subrumanian’s humorous tweet that started me thinking...
Over the past few years, the use of artificial intelligence has expanded more rapidly than many of us could have imagined. While this may invoke fear and dread in some, these relatively new technology applications are clearly delivering real value to our global society. This value is ...
For those of us in IT management, analytics is a familiar topic with a familiar value proposition. But for many organizations, success with IT analytics is less familiar. Why do so many fail in their adoption attempts? And how can you avoid failure and embrace success? As we'll see bel...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE