yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

Godiva Sweetens the Deal with Loyalty
Godiva shares the secret recipe to a successful customer loyalty program

CLIFTON HEIGHTS, Pa., Dec. 17, 2012 /PRNewswire-iReach/ -- Strengthening ties with a retailer's best customers continues to be a priority as we enter 2013. Loyalty programs have proven to be one of the most cost effective and successful ways to acquire, retain, and convert good customers into best customers. Retaining 5% of your customer base can increase revenues by 50%. Godiva is maximizing their customer potential by taking advantage of creative loyalty strategies.

During a recent webinar with Godiva and Demandware, Jordan Majkszak, Director of Marketing at ProfitPoint, a leading provider of loyalty programs, states that, "Consumer spending is 46% higher with companies that offer loyalty programs". Majkszak states, "The key to a successful loyalty program is to move beyond simple transactional data and increase the revenue potential by building customer relationships through targeted and relevant promotions and rewards." Majkszak went on to say that, "Programs must resonate with each customer, build visibility and advocacy, and differentiate you from the competition. Otherwise your loyalty program will go stale and become just another tag on a key ring."

Godiva Chocolatier has found success in creative customer loyalty strategies by combining social media, sweepstakes, and loyalty with their recent "Cake Bash Sweepstakes". Barbara Eskin, Director-Development, Loyalty & Acquisition, said their objective was to "drive fan growth and acquisition". Eskin said, "Visits exceeded expectations by over 30%, unique entrants exceeded expectations by 11% and nearly 3 times the amount of fans 'talked about us' than was forecasted." An aggressive set of communication levers were put in place to support their predetermined success indicators that included email, social media, boutique collateral, catalog advertisements and website announcements. The sweepstakes itself was hosted on Facebook.

Godiva also uses many promotional loyalty programs that help address the seasonality of their business vertical and act as a refer-a-friend promotion to support customer acquisition initiatives. For example, any customer that spends over $50 on products between Black Friday and Christmas receives a $10 promotional gift card that is valid for redemption between the day after Christmas until the last day of January. Why make the cards valid only during a certain time? "This is a great tool when traffic might be a little off", Eskin said.

Additional promotional loyalty programs used by Godiva include a "gift with purchase". Eskin says, "Godiva's promotional loyalty program success is built on surveying our customers to understand what their personal interests are and building promotions that reflect those interests." Their recent free apron with a purchase over $30 promotion exceeded their expectations and sold out in less than 10 days.

Rick Kenney, Director of Strategic Initiatives with Demandware states, "Retention efforts like loyalty programs are clearly an efficient investment. Returning visitors are 9 times more like to make a purchase than a first time visitor."

In closing, Majkszak reinforced a few key points about successful loyalty programs - keep programs simple and keep them fresh, get ready to take your loyalty program mobile, incorporate social media and incent your influencers, and use promotional loyalty to keep your customers engaged and interested in your programs.

View The Recorded Webinar Here

Media Contact: Jordan Majkszak ProfitPoint, Inc., 8885416789,

News distributed by PR Newswire iReach:


SOURCE ProfitPoint, Inc.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Web 2.0 Latest News
My favorite writer, Gil Press, sums it up with, “It’s Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology” where he talks about how Gartner released its latest Hype Cycle for Emerging Technologies, and how big data has moved down the “trough of disillusion...
When we talk about the impact of BYOD and BYOA and the Internet of Things, we often focus on the impact on data center architectures. That's because there will be an increasing need for authentication, for access control, for security, for application delivery as the number of potentia...
Last week, I was a keynote speaker at the Mobile Edge '16 conference in Lisbon, Portugal. Following the conference I met individually with many different companies. These companies represented a variety of industries, sizes and digital maturity levels. I was sharing my latest digital ...
Ten short years ago, Apache Hadoop was just a small project deployed on a few machines at Yahoo and within a few years, it had truly become the backbone of Yahoo’s data infrastructure. Additionally, the current Apache Hadoop market is forecasted to surpass $16 billion by 2020. This mi...
COMED, my power company, sends out a monthly report that shows me my energy consumption relative to my neighbors. Every month I’m considerably higher than all my neighbors. This report also has a list of things I could do to reduce my energy consumption. The problem with this report is...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers