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Niklas Bjorkman wrote: Firstly I agree with your conclusion. NewSQL takes the best of the traditional databases and NoSQL databases to combine the benefits of both worlds. I do not agree that NewSQL vendors focus on giving scale-out features to transactional data. The NewSQL market is focusing on giving true ACID support combined with extreme performance, stepping away from the traditional relational structures in databases. A lot of developers appreciate the ease of accessing data using SQL and I think we will see more and more databases supporting standard SQL. As you said - NewSQL databases often maintain the...

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Company Develops Free Phone Application to Stop Texting and Driving, Chooses Exposure Experts Insider Media Management to Spread The Message of Safety & Technology
Communications Firm Run By Journalists, Also Providing Branding, Marketing and Social Media Support

BOCA RATON, Fla., Dec. 17, 2012 /PRNewswire/ -- The public relations firm known for exceptional delivery of their clients' message via top-notch media relations, has been selected to help save lives. Phone application development company 3i Tech Works, Inc. tapped Insider Media Management (www.insidermediamgmt.com) as the PR firm to roll out their new app, FreeSafeText  (www.freesafetext.com). The application stops drivers from texting and driving in an easy and user-friendly way.

"Insider Media Management has a stellar reputation for delivering the stories to media outlets across the country in a way the media wants to hear them," says FreeSafeText Developer and 3i Tech Works, Inc. President, Joe Riano.

"It is an honor to have the opportunity to spread the word about a tool that will save lives worldwide," says Insider Media President, J.P. Hervis.

The former television journalist adds, "Our media contacts will want to tell their viewers, readers or listeners about the app, which protects their families by curbing the alarming rate of texting and driving accidents, injuries and death."

Once the free phone application is downloaded, drivers simply turn it on before they begin driving. If a text is received while driving, they won't know. Any distraction and possible danger is avoided. When the driver stops the car they can check the messages delivered to the phone while driving with the app on.

Whomever texts or calls the driver receives a message from the driver's phone stating they are unavailable because they are behind the wheel.

"At Insider Media, we believe every business has a unique story to tell. The media and public will connect with the story of how this app was developed by Joe Riano because he felt drivers who text were endangering his grandchild's life every day," says Maureen Rowland, Insider Media's PR Manager and a former TV news producer.

The South Florida based PR firm serving clients around the country will also utilize the support for the phone app by legendary football coach Howard Schnellenberger. "Coach Schnellenberger's endorsement allows us to present the FreeSafeText application to our news and sports media contacts, widening the opportunity for exposure," says Rowland.

J.P. Hervis, Insider Media Management, 561.995.6560, JP@insidermediamgmt.com

SOURCE Insider Media Management

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