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Today's Top SOA Links

Rick Gibbs Named Chief Executive Officer Of
Mark Bonfigli to Drive Company's Forward-Thinking Culture in New Role

BURLINGTON, Vt., Dec. 14, 2012 /PRNewswire/ -- today announced president and co-founder Rick Gibbs has been named chief executive officer and president of the company, effective January 1, 2013.  Company founder Mark Bonfigli will focus on innovating and evolving's workplace and unique culture of wellness and community engagement in the newly created role of chief Earthling. He will remain on the Board of Directors.

Under Bonfigli's leadership for the past 14 years, has become one of Vermont's fastest growing and largest companies, and a category-leading brand in the automotive industry.  Because the company culture has been a key driver to's growth, Bonfigli decided that he will dedicate his leadership position to ensuring the workforce and culture remain an integral part of the company's continued success.

As chief technology officer, Gibbs has been a driving force behind the company's industry leading products and technology. Since his appointment to president in 2010, he has orchestrated phenomenal growth for the company, strengthened performance, and helped the company better align with customer needs. Gibbs's ability to combine creativity with strategic foresight has enabled him to structure as an organization for seamless scalability, long-term growth and success.

"I have decided it's time for me to step away from day-to-day responsibilities as CEO, and focus my energy and passion on growing and continuing the spirit of our company," said Bonfigli. "Rick has been my partner in creating this business, and I am beyond confident that he is the best person to lead this company as CEO. With his strategic vision and leadership capabilities, and my dedication to our positive energy and culture, we are more than ready for our next stage of growth."

"I am energized about my new position and am ready to lead," said Gibbs. "I respect and appreciate everything Mark has done for this company, and his devotion and inspiration has made an incredibly special place – for our people and for our customers. I look forward to what lies ahead as we continue to chart new territory in the auto industry as a category leading brand."

"This is a great move for Mark, Rick and the company," said Jason Chapnik, chairman of the Board of Directors. "They are both amazing leaders and are now positioned to focus on what each does best. They have the vision and fortitude to keep nimble and responsive, while staying true to its original vision and values."

"The culture of wellness, innovation and collaboration at is possible because of the people we bring into the company, and also because we have nurtured it at every stage of growth," continued Gibbs. "As we continue to develop, we have to keep our spirit alive because that is what makes customers want to work with us, and talented people want to work here. I am looking forward to working with Mark to ensure that we continue our commitment to our people, product and customers."

Since the company's inception in 1998 with five founding employees, now has almost 700 employees, bi-coastal offices, and serves nearly 40 percent of the auto industry with dealership marketing and operational solutions.

About is a leader in automotive digital marketing and operational solutions, serving automotive retailers, OEMs and media companies worldwide. The company employs approximately 700 people in its Burlington, VT, and Manhattan Beach, CA, offices. For more information, visit   


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