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Avangate Helps Software And SaaS Companies Go Beyond Subscriptions

Avangate, the agile Commerce service provider trusted by thousands of software and SaaS companies to grow their businesses worldwide through any channel and any model, today announced its inclusion in “Market Overview: Subscription And Recurring Billing Solutions 2012”, Forrester Research Inc., December 2012. The report shares tactics for evaluating subscription billing options and highlights eight key vendors, including the Avangate platform and its capabilities designed to support the software and SaaS verticals.

To eBusiness professionals working for software, gaming or publishing firms, Forrester advises to evaluate the vendors identified in this report as “digital commerce solutions”, a category under which Avangate is named. “These solutions have sophisticated product catalog management and merchandising tools that are necessary when managing, marketing, and monetizing [digital] products.” As part of the recommendation, Forrester advises eBusiness professionals to look at various capabilities, including: supported business models, front-end experience integration tools, globalization capabilities, retention management, marketing, subscription life cycle management as well as security and scalability.

Report author Forrester Senior Analyst Peter Sheldon serving eBusiness and channel strategy professionals writes, “eBusiness professionals need the flexibility to rapidly adjust their pricing strategy or even fundamentally shift the direction of their business model in response to new disruptive startups and competitive product innovations.” The report adds, “at the heart of the value proposition that recurring billing solutions offer is the flexibility to easily experiment with new business models without having to rebuild or relaunch the underlying products or services that they support.”

Of the vendors interviewed, Avangate was evaluated by Forrester as having “an effective set of subscription billing capabilities.” The report continues that “the core platform is modular, supporting subscriptions and other revenue models across multiple channels: direct eCommerce, reseller/channel management, and affiliates. In addition, the company’s platform is layered, supporting a fully configurable web-based storefront, APIs for integration with alternative touchpoints, and customer management tools for A/B testing, notifications, and renewal management.”

“Software and SaaS companies need digital commerce platforms such as Avangate to go beyond just subscriptions and support the complexity of selling across geographies, channels, and customer segments. Moreover, Avangate offers powerful, flexible subscription tools as part of a complete Commerce solution that helps vendors experiment with dynamic subscriptions and service options, while continually keeping the end customer in mind,” noted Carl Theobald, Chief Executive Officer, Avangate. “Our inclusion in this key report is, in our opinion, a great validation of our strategy and capabilities for this industry.”

The complete Forrester report is available for download, courtesy of Avangate.

To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate solution.

About Avangate

Avangate is an advanced eCommerce provider that enables Software and Software-as-a-Service companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software vertical, Avangate’s scalable solution includes a full-featured secure eCommerce platform, a partner management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue.

More information can be found on

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