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Hankook Tire Gauge Index Reveals Americans are Dreaming of a White Christmas
- Hankook Tire Winter Gauge Index finds "White Christmas" most popular holiday driving song
By: PR Newswire
Dec. 13, 2012 02:43 PM
WAYNE, N.J., Dec. 13, 2012 /PRNewswire/ -- The holiday season can be a blur with family visits, cutting down the tree, stringing up the lights, errand-running, and last minute gift shopping. Yet, despite all this, many people across the U.S. are also thinking about snow and winter driving. In a survey conducted last week by Hankook Tire America Corp., 42 percent of Americans named "White Christmas" their favorite holiday song while driving, and 60 percent believe it is likely to snow on Christmas day.
While it may be difficult to predict Christmas day weather right now, there is sure to be a lot of singing to "White Christmas" taking place on the road this season. Sixty-six (66) percent of Americans planning a road trip this winter will travel during the holiday season, driving a roundtrip average of 840 miles. Average distance is down slightly in comparison to last year's average of 870 miles.
Tires Still on Wish Lists for Santa
Although it may not seem an obvious choice, tires as holiday gifts have consistently been an attractive item for many Americans. According to the 2012 Hankook Tire Winter Gauge Index, 85 percent of Americans would not mind receiving tires for the holidays, which is comparable to last year's Winter Gauge Index. In fact, 42 percent say they would love receiving the tires as a gift, and men and women are equally likely to pine for a set of tires under the tree.
Buying new tires as a gift may be a good way to help keep loved ones safe while on the road this winter, especially for people who live in the Northeast. Forty-seven (47) percent of Northeasterners said that they thought this year will be a snowier winter; however, only 15 percent of Northeast drivers feel more prepared this winter with their vehicle. More than two-thirds (68 percent) of Americans who will drive in winter weather areas this year listed driving in snowy/icy conditions as their primary winter driving concern, up slightly from last year's 63 percent.
Here are Hankook's top winter driving tips to ensure you stay safe this holiday season:
The Hankook Tire Gauge Index is a quarterly survey of Americans that uncovers their attitudes and opinions about all things related to driving. The winter installment of the survey, conducted December 5 by Vision Critical, on behalf of Hankook Tire America Corp., polled 1,006 randomly selected Americans on winter driving and what is on their minds as the season approaches. Additional findings from the survey include:
About Hankook Tire America Corp.
SOURCE Hankook Tire America Corp.
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