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Aberdeen Publishes IT Infrastructure, Communications, Retail and Consumer Markets Research
Research Examines Datacenter Management, ERP Deployment and Downtime Protection, Enterprise Mobility Management-as-a-Service, Loss Prevention

BOSTON, MA -- (Marketwire) -- 12/12/12 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its IT Infrastructure/Virtualization and Cloud, Enterprise Mobility and Communications, Retail and Consumer Markets research practices.

"Four Steps to Proactive Datacenter Management,"one of three reports authored this month by Dick Csaplar, Senior Research Analyst for the Aberdeen IT Infrastructure/ Virtualization and the Cloud research practice, reveals that leading companies are more likely to allow their management software to take proactive steps to correct or optimize infrastructure performance. Generally they follow a pattern of defining success, capturing the required data, preparing for dynamic optimization, and automating the management of their infrastructure. To obtain a complimentary copy of this report visit:

Next from Csaplar, "How the Best-in-Class Deploy their ERP Systems" shows that organizations have three basic choices as a computing platform on which to deploy their Enterprise Resource Planning (ERP) applications. These choices are physical servers, virtualized servers, or the Public Cloud. Best-in-Class organizations choose virtualized servers of physical deployments, and are much more likely to use the Public cloud. To obtain a complimentary copy of this report visit:

Also authored by Csaplar, "How the Best-in-Class Protect their ERP Systems from Application Downtime" outlines that organizations have four alternatives to protect Enterprise Resource Planning (ERP) applications. They can choose not to add any additional downtime protection, use high availability (HA) features from hypervisor vendors, deploy cluster software, or deploy their ERP applications on fault tolerant servers. leading organizations are more likely to deploy a high availability option to protect their ERP apps and use hypervisor software HA features. To obtain a complimentary copy of this report visit:

"Enterprise Mobility Management-as-a-Service: Cloud Control and Agility," authored by Andrew Borg, Research Director for the Aberdeen Group Enterprise Mobility and Communications research practice, reveals that the continuing evolution of Enterprise Mobility Management (EMM) has resulted in the development of new service delivery models, such as EMM-as-a-service, which follows the same IT path pioneered by mobile data access and storage in the cloud. Among organizations surveyed, cloud-based EMM-as-a-Service was projected by end-users to have the greatest absolute growth within the next 12 months, as well as the greatest growth rate, 3.5 times the projections for on-premises EMM. To obtain a complimentary copy of this report visit:

"Using Analytics to Move Beyond the Loss Prevention Status Quo," from Deena M. Amato-McCoy, Analyst for the Aberdeen Group Retail and Consumer Markets research practice, examines the importance of monitoring loss prevention (LP) events in real-time, a move that can strengthen store auditing processes. This is especially important as 35% of retailers report struggling with how to attain more credible data, and gain accurate insight into store-level activities, including those that are contributing to increased shrink levels. To obtain a complimentary copy, visit:

About Aberdeen Group, a Harte-Hanks Company
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

© 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897

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