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TargetSpot Expands Its Network With New AdsWizz Integration
By: Business Wire
Dec. 12, 2012 09:34 AM
TargetSpot, the largest Digital Audio advertising network, today announced a partnership with AdsWizz, Inc., a leading provider of Digital Audio technologies. TargetSpot will now enable AdsWizz partners to seamlessly connect to the TargetSpot advertising network. The new properties joining the network include digital pureplay and streamed AM/FM radio groups at both the major metro and regional level, including 1.FM, Hall Communications and Rich Broadcasting.
The integration of TargetSpot and AdsWizz’s platforms provides TargetSpot advertisers with greater reach and more premium inventory that is precision-targeted to the individual listener; and provides publishers with a complete digital audio revenue solution across all platforms: web, mobile, and devices.
“TargetSpot’s research shows the value of targeted advertising to the Digital Audio listener,” said Eyal Goldwerger, CEO of TargetSpot. “We are excited to expand our Network through our partnership with AdsWizz and offer our advertisers greater reach across more premium properties.”
“Publishers choosing AdsWizz technology have increasing expectations. They want to optimize both the monetization of their streams and the quality of their listener experience. I’m excited about the ramp up of this partnership as it combines the strength of the TargetSpot advertising network with AdsWizz technology to best serve our joint customers,” said Alexis van de Wyer, President of AdsWizz.
TargetSpot is the largest Digital Audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot’s team or use its self-service platform to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefiting from real time reporting and analytics. TargetSpot has more than 85 distribution partners, including CBS RADIO, ABC News Radio, Univision, Entercom, Live 365, and Slacker. TargetSpot is based in New York City. For more information, please visit www.targetspot.com.
About AdsWizz, Inc.
AdsWizz provides ad serving and audience analytics technologies to CDNs, agencies, ad networks and online audio publishers. Its audience analytics product delivers publishers with real-time and actionable metrics on their audience behavior. AdsWizz ad serving technology enables agencies and ad networks to create online advertising campaigns across audio, video and display formats with social media integration. The ad serving technology gives online audio publishers the ability to monetize all their online content such as Simulcast, webcast or Podcast; Web, Mobile or In-dash; and domestic or international. AdsWizz serves its customers from its San Francisco, Denver, Paris, Brussels and Bucharest offices. For more information, visit www.adswizz.com.
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