yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Today's Top SOA Links

Mobio INsider Shows True Value of Social Media Engagement
New report unveils which music artists have the most impact on youth

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 12/11/12 -- Mobio Technologies, Inc., a leading Engagement Network, today released a thought-provoking study designed to measure the social impact of the top 100 music artists in the youth demographic (teens and tweens). The study, called the Influencer Engagement Report covers November 2012 and examines the correlation between social media following, fan engagement levels, and what value that brings to key advertisers and brands. Companion to the report is the Influencer Engagement Index, which rates the 100 music artists used as the basis for the report.

The study was designed to measure the impact an artist has on a consumer segment regardless of the size of their social media following or perceived celebrity status. Artists, brands and advertisers may be surprised by some of the key findings, which include:

--  Social following, in and of itself, does not reflect the level of
    influence an artist has. 
--  Newer artists with small social followings can have more power than
    established acts. 
--  Brands don't need millions of dollars to access artists and their fan
--  There is untapped social media power with artists (new and upcoming
    stars) that could be of significant value to advertisers.

"With click-through rates dropping and social media exploding, brands and advertisers are constantly looking for new ways to harness consumer engagement to meet their marketing goals," said Clovis Najm, Mobio founder and CEO. "Using the Influencer Engagement Index, brands can identify the engagement level of a given fan base and leverage that to expand their business reach in a real and meaningful way."

Mobio INsider by the numbers:

To-date, Mobio INsider has successfully engaged between 5 to 10 percent of an artist's social media fan base for brand partners. INsider programs also achieve a CTR of 64% on display ads and 48% of users become new followers of brand partners online.

About Mobio INsider

Mobio INsider is a leading engagement network and gamification platform that rewards music fans with content they have a hand in creating from the artists they love and connects brands to their desired audiences. The platform successfully reaches its core target audience - tweens and teens - through a highly engaging social game, while increasing the artist's social media following and boosting awareness of brand partners. The company is headquartered in Vancouver, British Columbia. To learn more, please visit

Mobio Technologies, Inc.
Marketing contact:
Mark Binns

Mobio Technologies, Inc.
Media contact:
Leanne Pawluk

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Web 2.0 Latest News
Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application's users’ behavior and preferences for rapid applications improvements. The next BriefingsDirect big-data innovation case study highlights how Intuit uses deep-data analytics to gain a 360-degree view...
Here’s the thing: as sure as we’ll have another record-setting year for NFL streaming, you can also be sure that apps will fail and streaming services will go down. Whether you are dabbling in streaming or diving in whole-hog, you need to know what to do to give your users the most rel...
In today’s pharmaceutical supply chain, counterfeit activity is thriving. As pharma companies have expanded target markets and outsourced production over the last decade, the supply chain has become increasingly global, virtual, and vulnerable. Illicit activity has thrived, and patient...
Certain CIOs for incomprehensible reasons keep off their cloud transformation projects several key IT disciplines including Enterprise Architecture (EA), IT Service Management (ITSM) and most importantly Project Management. Do they consider them obsolete? useless? irrelevant? ITaaS St...
This is how a typical software product lifecycle works : You gather requirements, build a prototype, detail out the architecture and design, develop the product, test it, deploy the product, handle migration and maintenance and ensure product support. This is a closed loop where the Pr...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers